Media Planner

Media Planner Roles and Responsibilities The Media Planner reports to the Media Supervisor and/or AMD, supervising Assistant Media Planners (based on account structure).
The Media Planner works closely with the media and analytics teams to maintain quality control of the media campaigns in market and continually evaluates and improves performance against client goals.
The Media Planner is key to building and maintaining industry relationships, as Good Apple works closely with our publishing and agency partners.
Media Strategy & Plan Development - 20%

Carries through media strategy vision laid out by Supervisor/AMD, contributes strategic ideas.
Conducts media landscape, target audience and competitive research utilizing GA toolset (e.g. Kantar, Comscore, eMarketer).
Leads internal cross‑channel brainstorms to generate initial ideas and an RFP list.
Writes RFPs and rigorously evaluates partner proposals using quantitative and qualitative criteria.
Leads and coordinates with the various channels (programmatic, search, social) to build the media plan recommendation; rationalizes and defends recommendations.
Participates in creating the media plan presentation, including rounds of internal reviews and feedback.
Presents key sections of the media plan to the clients and incorporates client feedback into plan revisions.
Media Plan Management & Execution - 20%

Day‑to‑day management of media plans (primary optimizer) with guidance from Sr Planner to ensure monthly budgets are met and adjustments are made accordingly.
Collaborates with cross‑channel leads to manage overarching media budget across channels to maintain optimal spend.
Leads the billing process by confirming billable amounts with publishers, completing accounting sheets accurately, and informing all parties of QAed data.
Oversees AMP's work across creative management, IOs, brand safety, accounting duties.
Executes QA of tracking functionality and creative units to identify and solve any issues.
Campaign Post‑Launch Information

Provide screenshots, links and placement information to demonstrate proof of placement for clients.
Enter and manage plans, track insertion orders, develop creative specifications, and handle traffic sheets/creative assignment as necessary.
Execute QA for AMP‑generated insertion orders within internal systems, reserve advertising space, and ensure accuracy of plan details and confirmation of delivery.
Partner Relationships/Management - 15%

Maintains strong relationships with partners by providing timely responses and feedback.
Negotiates the best pricing utilizing industry benchmarking tools (SQAD), added value, and favorable terms (e.g., net payment, cancellation clauses).
Handles day‑to‑day partner communication to manage and optimize campaigns, ensuring contract fulfillment.
Participates and aids in larger contract negotiations (e.g., upfront, client portfolio, agency‑wide).
Actively meets with current and new partners to stay current on offerings and identify opportunities to participate in betas and first‑to‑market ad products.
Works with the creative agency by sharing high‑level plan, asset needs, and specifications.
Team Management - 20%

Helps create AMP onboarding plan & track progress with guidance from Supervisor and AMD.
Trains AMPs on campaign execution/management workflows, including IOs, trafficking, pacing, plan actualization, accounting, and reporting.
Trains AMPs on GA proprietary and third‑party platforms/tools (CRISP, DCM, Comscore, Kantar, SQAD).
Educates AMPs on the media planning process and has them assist with parts of the process like RFP deployment, proposal organization, and audience/industry research.
Coaches AMPs through resolving difficult partner situations and proactively owning up to and resolving mistakes.
Regularly meets with AMPs weekly to check on work progress and professional development.
Updates Supervisor/AMD on AMP progress and communicates wins, losses, concerns, and opportunities for workflow improvement.
Reporting - 20%

Maintains the asset library and creates campaign launch decks for clients.
Evaluates overall campaign effectiveness by writing mid‑campaign and post‑campaign performance reports, pulling data from various sources (e.g., DCM, CRISP, Crossix, partners).
Coordinates with channels to identify key high‑level insights and supporting details.
Writes reporting insights, incorporating storytelling techniques that explain “the what”, “why it matters”, and “how we’re actioning on it.”
Presents reports to clients with the ability to answer questions and provide campaign details.
Media Innovation - 5%

Identifies new partners/tests to evaluate.
Forms and writes internal and client‑facing POVs.
Overall Skills Demonstrated by Media Planner

Strong time management skills and ability to meet deadlines.
Problem solver who contributes creative solutions and ideas.
Attention to detail and accuracy across communications and campaign execution elements.

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