Marketing Manager - Amarillo Netplex

Shared Marketing Manager

The Shared Marketing Manager leads marketing efforts across the venues of Amarillo Netplex, The Refinery Fieldhouse + Event Center and Chisenhall Fields Sports Complex. This role will be responsible for creating and executing marketing strategies, managing brand presence, and driving customer engagement for each location. The ideal candidate has experience with multi-site management, facility marketing, and social media execution. Key responsibilities include overseeing digital campaigns, managing content creation, optimizing SEO, and reporting on KPIs to align with overall business goals.
Essential duties and responsibilities include developing and implementing tailored marketing strategies for each complex; project managing execution and timeline; coordinating digital and traditional campaigns based on client goals; managing social media, SEO, email marketing campaigns, and online engagement; generating content and deliverables according to marketing plan including written blog posts, ad copy, graphic design deliverables, and social media; analyzing and reporting performance metrics to General Manager and key stakeholders; adjusting strategies according to client goals and KPI's; participating in monthly/annual business planning, marketing review, and other key account calls to influence SFC-managed venue marketing strategy; leading on-site client/team presentations to review marketing department services, liaison with clients, or lead critical initiatives. Travel up to 15% of the role; leading SFC National Marketing Co-op Program activation including creative execution, internal stakeholder buy-in, and reporting; managing each venue marketing budget in collaboration with the General Manager; liaison with any marketing vendors including print vendors, signage, website, etc.; coordinating sponsorship fulfillment process for marketing deliverables; and other duties as assigned by management.
Preferred skills include strong leadership & project management skills, marketing strategy & campaign development, budget management, management and optimization of social media platforms and paid campaigns, sourcing and placing multi-media advertising opportunities, organizing and attending events such as conferences, seminars, receptions, and exhibitions, and experience working in and maintaining databases for email marketing and/or CRM software.
Minimum qualifications include 3–5 years of experience in marketing or related field, understanding business basics (professionalism, reading a P&L, creating a budget, making a project management plan), excellent written and oral communication skills, excellent computer skills, including Word, Excel, PowerPoint, and Adobe Creative Suite publishing tools relevant to the application, and passionate about marketing, brand-building, and client service.
Working conditions and physical demands include being able to lift 30 pounds waist high, may be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop, or bend, will be required to operate a computer, and facility has intermittent noise.