Assistant Account Executive, Lifestyle (1 - 2 years experience required)

Assistant Account Executive, Lifestyle (1 - 2 years experience required)
New York, NY

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Assistant Account Executive to join our growing Consumer Lifestyle team!

The AAE is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work across 3-4 Consumer Lifestyle brands, focusing on programs that include earned media storytelling, gifting and influencer programming, events, and bold creative platforms.

Media Relations

Ability to build tight and relevant media lists using resources such as Cision and Muck Rack

A baseline understanding of the earned media landscape, including cultivating and maintaining relationships with key media

Experience crafting pitches that break through inboxes

A solid foundation of some early media relationships you have cultivated in your early career

A PASSION for conducting press outreach, building relationships and being resourceful to secure coverage

Ability to monitor for coverage (client and competitive) + flag with appropriate context

Influencer Programming

Collecting and report back-end creator metrics with context

Foundational ability to form relationships with and manage influencers/managers

Facilitating breakthrough influencer giftings

Event + Logistics Management

Experience researching/vetting venues

Building into run of shows + client briefing documents

Managing key logistics from transportation to itineraries, event-centric gifting and more

Project Management

Serving as key project manager of workstreams + your team

Set call agendas and share comprehensive recaps

Actively participate in internal meetings, beginning to share a point of view and ideas for both improved team operations and client deliverables

Organize client folders and databases

Oversee send out of brand samples and track inventory (if applicable)

Coordinate deliveries to media and influencers

Client Management

Contribute on client calls and draft client correspondence in a succinct manner that demonstrates your expertise and command of the subject/project that you are owning

Earn client and team trust by driving the day-to-day execution of client and account projects and deliverables with support from the team, flagging potential challenges and opportunities to senior team members

Measurement & Merchandising

Manage clips and media placement coverage reports/ tracking documents

Provide ongoing monitoring for client and competitor coverage

Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate

Identify trends or opportunities through reporting and monitoring, evaluating the ‘why’ behind the data

QUALIFICATIONS

Bachelor’s degree or equivalent

1-2 years of PR experience

Strong writing and verbal communication skills

Positive and flexible attitude

Proactive and curious mindset

Ability to work independently and collaboratively in a team environment

Ability to multitask and meet deadlines

Strong attention to detail and organizational skills

On the pulse of pop culture, trends, entertainment, and news

What We’ll Bring:

A workplace that’s alive with courage, ideas, respect and humanity

Professional growth and development programs to help advance your career

Comprehensive health care and wellness plans for your entire family

A 401(k) Savings Plan and Flexible Spending Accounts

Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: New York office

Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

As set forth in M Booth’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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