Integrated Marketing Manager

Marketing Strategy Leader

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
As a member of Brand Marketing, this role is a critical contributor and driver of integrated marketing campaigns. It serves as the glue between paid media, usbank.com and advertising, guiding multi-channel media investments, partnering with numerous stakeholder groups across marketing, PR/comms, social media, owned digital and retail channels editorial planning, content development, compliance and performance to execute multi-channel campaigns.
Integrated Communications Strategy Development: Create comprehensive campaigns that drive brand awareness and product consideration. Ensure unifying narrative and clear channel roles across advertising, social and owned channels and partner to orchestrate campaign development and approvals

Campaign performance and learning: Develop and implement annual brand learning agendas and coordinate implementation and reporting with media, content, marketing analytics and agency partners

Cross-Functional Leadership: Collaborate with internal teams and external agencies to ensure consistent, customer-first, effective media and message tactics across brand paid and owned channels. Ensure alignment of audience, message, and channel in the right context to achieve goals.

Media Strategy & Implementation: Develop and execute comprehensive paid media strategies, including video, content sponsorships, paid search (SEM), paid social, audio, and programmatic display campaigns.

Media and Content Partner Strategy and Execution: Identify, cultivate, negotiate and manage high-value paid media partnerships, (e.g., Disney/ESPN, NFL partners, Meta, TikTok, YouTube) to secure optimal rates and innovative ideas

Campaign Execution: Partner with media, digital, social and advertising managers in execution and QA of integrated campaigns

Campaign optimization: Be the advocate for platform best practices, industry trends and prior U.S. Bank tactical performance to ensure delivery of strong performing work and consistent optimization​

Preferred Skills/Experience
Paid media planning, content sponsorship coordination and sports marketing experience (e.g., broadcast/media and league partners) preferred

Experience developing full-funnel media plans and investment frameworks that align audience, message, channel, and business objectives across brand and performance media

Experience integrating first-party data, platform insights, and analytics outputs into media investment decisions and learning agendas

Strong understanding of measurement frameworks (brand lift, attention metrics, conversion attribution, incrementality testing) to guide media investment decisions

Capable of managing multiple campaigns simultaneously, including deliverables

Strong analytical skills, including ability to analyze campaign performance and make data-driven recommendations

Demonstrates flexibility and agility in responding to evolving market trends or customer needs

Basic Qualifications
Bachelor's degree, or equivalent work experience

Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Location Expectations
This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short-term and long-term disability

Pregnancy disability and parental leave

401(k) and employer-funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $119,765.00 - $140,900.00