Paid Media Marketing Manager - Conyers, GA

Paid Media Manager

Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. The Paid Media Manager leads the planning, execution, and optimization of digital advertising campaigns that drive awareness, generate demand, and support sales growth. This role is focused on bringing in the right leads, not just more leads. You'll be responsible for driving high-quality prospects who turn into real sales opportunities across Acuity Brands' lighting and lighting controls solutions. Success is measured by lead quality, conversion to opportunity, and pipeline impact. You'll work closely with sales and marketing teams to understand what's actually converting, adjust targeting and messaging, and continuously improve performance. This role requires someone who is both strategic and hands-on, comfortable building campaigns, creating reports, analyzing results, and making strategic recommendations and optimizations based on data.
Key Responsibilities

Campaign Strategy & Execution
Develop and execute integrated paid media strategies from concept through launch and optimization
Manage full-funnel campaigns across:
Google (Search, Demand Gen, YouTube)
Paid social (LinkedIn, Meta, Pinterest)
Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives
Partner cross-functionally to ensure alignment on messaging, targeting, and campaign objectives
Paid Media Channel Management
Own day-to-day management and optimization of paid media channels
Conduct keyword research, audience segmentation, and competitive analysis
Develop campaign structures, ad groups, and targeting strategies
Manage and allocate budgets across channels to maximize performance and efficiency
Demand Generation & Pipeline Growth
Drive high-quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leaders
Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions
Contribute to the development of account-based marketing (ABM) capabilities, including targeted campaigns for strategic accounts
Campaign Optimization & Analytics
Analyze campaign performance and provide actionable insights to stakeholders
Monitor and optimize KPIs including, cost per click (CPC), clickthrough rate (CTR), engagement Rate, conversions and pipeline influence
Execute A/B testing across creative, messaging, landing pages, and targeting strategies
Use analytics platforms (e.g., Google Analytics) to track performance and attribution, and build reporting dashboards in Looker Studio
Creative & Messaging Collaboration
Partner with content and product marketing teams to develop compelling ad creative and messaging
Contribute to ad copy development and landing page optimization
Ensure messaging resonates with technical and specification-driven audiences