Marketing Manager

Marketing & Services Manager
Osborne Mint – Cincinnati, Ohio

Osborne Mint isn’t just another manufacturing company—we’re a historic brand experiencing exciting growth and transformation. As we expand and evolve, we’re looking for a hands‑on, entrepreneurial Marketing & Services Manager who’s ready to take ownership and help propel us to the next level.

What You’ll Own & Build
This is not a “maintain the status quo” marketing role. This is an opportunity to build, evolve, and elevate how we connect with customers and grow our brand.

You’ll step into a role where you can:

Shape the voice of a legacy brand as it modernizes and expands into new markets

Experiment with new marketing channels, tools, and technologies to keep us relevant and competitive

Turn ideas into action quickly in a nimble, entrepreneurial environment

Your day-to-day will blend strategy and execution. One day you may be crafting messaging for a new product launch, the next analyzing campaign performance, brainstorming fresh ways to reach collectors, or collaborating directly with sales to close gaps in the customer journey.

Key Responsibilities

Develop and execute integrated marketing strategies aligned with business objectives, target markets, and sales goals

Own and maintain, using the latest technology, Osborne brand messaging and positioning across product lines, customer segments, and channels

Plan and manage campaigns across digital, email, content, print, events, and coin /trade show programs (will require some travel to attend)

Support product launches by building go-to-market plans, launch materials, sales tools, and customer‑facing communications

Create and manage marketing collaterals, including brochures, presentations, product sheets, website content, and promotional materials

Partner with the sales and product development teams to improve lead generation, lead nurturing, account support, and channel enablement

Manage external agencies, freelancers, printers, and marketing vendors as needed

Track campaign performance, marketing KPIs, and return on investment, and provide regular reporting to leadership with specific reference to CSAT and NPS scores

Manage the Osborne format and style guide to maintain consistency with HM Precious Metal Group, Germany

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field

5+ years of progressive marketing experience, preferably in manufacturing, industrial, B2B, B2C, precious and base metals, or related technical product environments

Strong background in brand management, campaign development, content creation, and demand generation

Excellent written and verbal communication skills, with the ability to simplify technical information for commercial audiences

Experience collaborating across sales, operations/manufacturing, and leadership teams

Strong project management skills with the ability to manage multiple priorities and deadlines

Analytical mindset with experience measuring campaign effectiveness and using data to improve performance (NPS and CSAT scores)

Proficiency with the latest digital marketing platforms, CRM systems, and web content tools

Success in the Role

Improves brand clarity and consistency across all customer touchpoints

Generates measurable increases in qualified leads, customer engagement, and sales support effectivenessDelivers strong launch execution and timely campaign support for new and existing products

Builds marketing processes and reporting that help leadership evaluate performance and prioritize investment

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