Social Media Manager

About Sally Beauty Holdings, Inc
At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

Essential Function
The Social Media Manager is responsible for leading platform-specific strategy (TikTok and YouTube), content development, community cultivation, and real-time social engagement across Sally Beauty’s organic social ecosystem. This role creates culturally relevant content, activates creator and UGC storytelling, identifies emerging trends, and uses social listening to guide the brand’s presence and reputation. The manager drives brand affinity, engagement, and community growth while ensuring the Sally Beauty voice shows up consistently and meaningfully across channels.

This is a hybrid role reporting into the Support Center at Legacy West in Plano, Texas.

Responsibilities

40% Editorial Calendar Management of Organic Social platforms

40% Community Management of Social Media platforms

20% Reporting

Knowledge, Skills & Abilities Requirements

Degree in Marketing, Public Relations, Business, Design, or related field

Minimum of 6 years in related role with a strong focus on TikTok, YouTube, and community management

Execution experience bringing social media strategies to life while utilizing data to consistently improve

Experience maintaining a social media editorial calendar

Experience building and moderating communities

Demonstrated content creator abilities of creating content, filming, and producing social content and/or video creation skills

Familiarity with social listening practices to inform content plans, campaigns, and strategies

Strong creative instincts, copywriting ability, and cultural fluency

Experience with AI-assisted content tools preferred

Expert understanding of social media platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Pinterest, etc.

Strong copywriting and storytelling skills with the ability to translate brand strategy into social-first narratives

Ability to train and coach others; experience documenting processes, playbooks, and workflows

Proficiency in Sprinklr and social analytics tools

Skilled in community building, brand reputation management, and narrative storytelling

Working Conditions & Physical Requirements

Location: Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday and Friday

The typical working environment is in the support center office, and the work is sedentary. The associate may sit comfortably to do the job. Some tasks may include walking, standing, bending, carrying light items such as papers, etc. Tasks are not frequent and do not require significant physical demands.

Benefits
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match. Associates may also take advantage of our in‑house salon with complementary services, a varied selection of food options at our corporate campus, and a great merchandise discount at the on‑site Sally Beauty and CosmoProf Professional store.

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