Product Marketing Manager

Product Marketing Manager
The Product Marketing Manager II owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for the Drains product category. This position leads collaboration with cross‑functional teams to create effective marketing campaigns and develop product positioning strategies that drive business growth.

Essential Job Functions

Develop and execute marketing growth plan

for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.

Lead brand strategy

for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.

Own new product launch execution

from concept to market, including go‑to‑market strategy, messaging, and sales enablement tools.

Drive measurable business outcomes

including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.

Establish and track KPIs for marketing campaigns and product launches , ensuring data‑driven decision making and accountability for results.

Lead cross‑functional collaboration

between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.

Establish and analyze market intelligence , including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.

Qualifications

Bachelor’s degree in marketing, business or related field required.

8+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing with experience driving go‑to‑market launches. Must have led multiple successful product launches and commercialization initiatives.

Experience managing cross‑functional projects with executive visibility.

Proven experience working in a cross‑functional environment with engineering, operations, marketing, and sales.

Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe.

Strong prioritization, organization, and project management skills.

Ability to travel up to 25%.

Total Rewards and Benefits

Competitive Salary

Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance

Matching 401(k) Contribution

Health Savings Account

Up to 3 weeks start vacation (may increase with tenure)

12 Paid HolidaysAnnual Bonus Eligibility

Educational Reimbursement

Matching Gift Program

Employee Stock Purchase Plan - purchase company stock at a discount!

Equal Opportunity Employer - Minority/Female/Disability/Veteran

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