Assistant Vice Chancellor for Marketing Communications and Recruitment

Position Summary

The Assistant Vice Chancellor of Marketing, Communication, and Recruitment provides executive leadership for the College's marketing, communications, community relations, legislative affairs, and student recruitment functions, serving as the lead architect for Pima Community College's brand strategy, public engagement, government relations, and outreach efforts to attract and recruit prospective students. The Assistant Vice Chancellor promotes a unified institutional identity and advances the College's reputation through strategic marketing, communications, public relations, community engagement, legislative affairs, and brand-enhancing events and initiatives.
The position strengthens community and government partnerships across Southern Arizona and leverages data-informed decision making, innovative outreach, and coordinated student recruitment efforts to increase institutional visibility, build public trust, and support student enrollment goals.
The Assistant Vice Chancellor serves as a strategic advisor to the Chancellor on institutional reputation, public image, market positioning, communications strategy, government and community relations, and student recruitment, ensuring alignment with the College's mission, values, and long‑term strategic priorities.
The work schedule for this position is flexible and may include working evenings and weekends and local travel.
Duties & Responsibilities

Serves as the College’s chief communications and marketing strategist, leading long‑term, data informed planning to enhance institutional reputation, strengthen communications, and advance enrollment growth
Leads the integration of marketing, community relations, and student recruitment efforts to strengthen the prospective student pipeline, leveraging data-informed insights and performance metrics to improve engagement, increase conversion, and support student success in partnership with the Student Experience Team
Acts as the Chancellor’s primary strategic communications advisor, providing executive counsel and overseeing the development of institutional messages, speeches, and communications for the Governing Board, legislative stakeholders, and the public in partnership with communications staff.
Establishes performance measures, monitors communications and recruitment effectiveness through data analytics and dashboards, identifies trends and opportunities, and provides regular reporting and strategic recommendations to College leadership and the Governing Board
Collaborates with campus leadership to direct the integration of College events, marketing campaigns, and public engagement activities to elevate brand awareness, reinforce institutional messaging, and showcase the College's programs, services, and impact throughout the community
Provides executive oversight to Directors responsible for Marketing, Community Relations, and Recruitment, including Social Media, PCC TV, Graphic Design, Legislative Affairs, Media Relations, High School Recruitment, and Outreach, ensuring operational excellence, accountability, and alignment with institutional priorities
Oversees supervisors and managers, including setting priorities, aligning resources, conducting performance evaluations, ensuring staff development, and making hiring, termination, and disciplinary recommendations
Directs PCC’s comprehensive brand architecture and storytelling strategy, ensuring a consistent, compelling, and community-responsive representation of the College across all media, digital, and community channels
Directs the strategic use and enhancement of the College’s CRM platform to support segmented communications, predictive modeling, and yield management, regularly reporting performance outcomes to College leadership and the Governing Board
Leads the College’s crisis communications, issues management, and media strategy to support institutional stability and public confidence during emergencies and sensitive institutional matters. Partners with the Director of Media Relations in serving as a primary spokesperson for the College.
Represents Pima Community College in prominent community, business, and education engagements, as well as at state, regional, and national forums, conferences, and partnerships focused on institutional advancement, innovation, and enrollment growth.
Strengthens internal and executive communications through social media, creative services, multimedia production, and media relations, fostering transparency, trust, and engagement among faculty, staff, students, and external stakeholders
Provides strategic oversight for recruitment campaigns and outreach initiatives designed to strengthen student recruitment pipelines among high school students, adult learners, and community and business partners
Partners with Academic and Student Affairs to align marketing messages with program pathways, workforce initiatives, and transfer outcomes and to build strategic outreach to local school districts, workforce partners, and community organizations to strengthen PCC’s role in regional economic development
Directs strategic planning, budgeting, and performance measurement for all assigned departmental units and aligns marketing investments with enrollment goals to maximize return on investment (ROI) and conversion outcomes
Serves as a member of the Chancellor’s Leadership Team, contributing to the formulation of institutional strategy and ensuring marketing/outreach goals align with the PCC Strategic Plan
Ensures ethical stewardship of College resources, maintains the integrity of institutional communications, and promotes transparency and public trust in support of the College’s mission
Performs all other duties and responsibilities as assigned or directed by supervisor
Job Requirements/Qualifications

Master’s degree in Marketing, Communications, Public Relations, Higher Education Administration, or a related field

and
Ten years of related experience in marketing, communications, student recruitment, or external relations

and
Six plus years of related experience with supervisory experience in senior executive leadership roles
or
An equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed above
Knowledge, Skills and Abilities

Knowledge of regulatory compliance principles and practices
Knowledge of administrative procedures and practices
Knowledge of internal and external customer service principles and practices
Knowledge and application of organizational and time management principles
Knowledge of business management and fiscal practices
Knowledge of project management principles
Skill in effective communication (both written and oral)
Skill in analyzing data and drawing conclusions
Skill in independent decision‑making
Skill in organization, coordination, and management
Skill in budget/resource management
Skill in people leadership and supervision
Skill in positive, productive, and flexible customer service
Skill in problem‑solving
Skill in project management principles, processes, and techniques
Skill in performing a variety of duties, often changing from one task to another of a different nature
Ability to adapt and maintain professional composure in emergent and crisis situations
Ability to apply analytical and critical thinking skills, as well as draw conclusions and prepare accurate reports of results
Ability to apply effective and accurate data entry and typing skills
Ability to develop and maintain effective and positive working relationships
Ability to operate relevant equipment required to complete assigned responsibilities for the position
If you require assistance, or a reasonable accommodation for individuals with disabilities, please do not hesitate to contact Pima Community College Human Resources.
Human Resources Contact Information

Phone:

(520) 206‑4624
TTY:

(520) 206‑4530
Email:

hr@pima.edu
Pima Community College is an Equal Opportunity Employer. We encourage applications from all qualified individuals.

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