Product Marketing Manager

Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.

Daxko's Product Marketing Manager is the intelligence engine behind how we understand and reach the health and wellness market. You’ll own the research, insight, and competitive analysis that shapes how Marketing, Sales, and senior leadership make decisions. This role sits at the intersection of strategy and storytelling, and it’s built for someone who gets genuinely curious about an industry and wants to become the internal expert on it.

What You’ll Do

Own market intelligence across Daxko’s verticals, tracking industry trends, competitor moves, key influencers, and audience shifts to keep the team sharp and ahead

Build annual intelligence strategies for each target market, giving Brand Managers the insights they need to execute with confidence

Produce and deliver research and trend assets that directly inform marketing strategy and go-to-market planning

Support the marketing strategy and GTM efforts behind Daxko Exchange and related partnerships

Partner with Brand Managers and cross‑functional teams to align strategy across product lines and ensure coordinated execution

Contribute to monthly and quarterly reporting for the Board of Directors and Senior Leadership Team, including board decks and results reviews

Write clear, compelling proposals to get market strategies and initiatives approved by leadership

What You’ll Bring

5+ years of experience in marketing, with a focus on strategy, brand management, or market research

Strong written and verbal communication skills, with the ability to translate complex research into clear, actionable insights

Experience working across teams and managing multiple workstreams without losing the details

Familiarity with Salesforce and a working understanding of market research concepts, including Jobs‑to‑Be‑Done (JTBD) or outcome‑driven innovation (ODI) frameworks

A genuine interest in the fitness, health, and wellness industry

Nice to have

Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience)

Experience contributing to executive or board‑level reporting

Background in competitive intelligence or go‑to‑market strategy

Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

All your information will be kept confidential according to EEO guidelines.

Benefits

Flexible paid time off

Affordable health, dental, and vision insurance options

Monthly fitness reimbursement

401(k) matching

New-Parent Paid Leave

Casual work environments

Hybrid & Remote work

Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance‑based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.

The pay range for this role is $73,200 – $125,000 per year.

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