Product Marketing Manager – Value Based Care

Product Marketing Manager – Value Based Care

Join us as we work to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all. In this role you will support go‑to‑market strategy and execution, positioning and messaging, commercial enablement, and the creation of marketing assets for athenaOne’s Value Based Care capabilities.
Responsibilities

Collaborate on the commercial GTM strategy and execution for new offerings and features, working closely with Product Management, Marketing, and Sales.
Develop internal and external messaging, content and communications for offering/feature launches or updates.
Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns.
Craft effective positioning and messaging based on target audience insights and pain points, highlighting key product features and benefits.
Maintain and update product positioning and messaging in alignment with our release cadence, incorporating key messages and customer stories into outreach.
Monitor market trends to identify differentiation points for the product portfolio.
Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Value Based Care capabilities and new product offerings.
Empower teams to leverage messaging and content, actively engaging with them to refine prospect‑facing communications.
Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages.
Qualifications

Bachelor’s degree in marketing, business administration, or a related field.
5+ years of experience in Product Marketing focusing on Value Based Care.
Experience in healthcare, health tech, or similarly regulated environments preferred.
Proven track record of bringing products to market and supporting sales initiatives.
Strong project management skills, with the capacity to manage multiple projects and meet tight deadlines.
Experience executing senior leader‑endorsed, multi‑dimensional projects across enterprise stakeholders.
Exceptional communication and interpersonal skills, with a collaborative approach to cross‑functional teamwork.
Results‑oriented mindset focused on achieving targets and driving business outcomes.
Ability to thrive in a fast‑paced environment, demonstrating strategic thinking and clarity in communication.
Compensation

Base salary range: $95,000 – $161,000. Base pay is determined by job‑related experience, relevant knowledge and skills, and geographical market rates.
Benefits

Health and financial benefits.
Commuter support and flexible remote‑work options.
Employee assistance and tuition assistance programs.
Employee resource groups and collaborative workspaces.
Well‑being programs and events such as book clubs and hackathons.
Support for work‑life balance and flexible scheduling.
EEO Statement

athenahealth is an equal‑opportunity employer. All employment decisions are based on business needs, job requirements, and employee qualifications.

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