Lead Product Marketing Manager, B2C

Lead Product Marketing Manager – Realtor.com.
What You'll Do

Partner with key stakeholders to develop and refine portfolio vision, strategy, and opportunity sizing.
Identify, model and help to prioritize new product initiatives for both new and existing market segments.
Conduct market and competitive analyses across key verticals to inform product strategy and positioning.
Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to consumers, clients, internal partners and more.
Define success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation.
Serve as a subject matter expert on Realtor.com's consumer segmentation, real estate industry trends and the messaging hooks that drive traffic, revenue and lead growth.
How We Work

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What You'll Bring

10+ years of professional experience including Product Marketing, Product Strategy, or Management Consulting, at least 5 years in specifically B2C Product Marketing.
Bachelor's degree or equivalent experience.
MBA preferred.
The ability to thrive in a fast-paced and ever-changing environment is a must.
Proven experience identifying and driving strategic product initiatives.
Proven experience bringing B2C products to market with cross-functional teams (Product, Design, Analytics, Brand, Success, Customer Care etc.), including GTM strategy and execution.
Strong understanding of measuring performance through metrics and KPIs with the ability to tell a rich story through data.
Self-starter with an incredible work ethic and team first mentality.
Excellent organizational skills and ability to own a project start to finish.
Excellent communication and presentation skills.
Strong analytical skills: comfort with data analysis, modeling, and presenting quantitative insights.
Attention to detail and organization is paramount with a continuous desire to learn and improve.
Early adopter of AI tools for workflow efficiency.
Proven track record of delivering to schedule and to results.
How We Reward You

Inclusive and Competitive medical, Rx, dental, and vision coverage.
Family forming benefits.
13 Paid Holidays.
Flexible Time Off.
8 hours of paid Volunteer Time off.
Immediate eligibility into Company 401(k) plan with 3.5% company match.
Tuition Reimbursement program for degreed and non-degreed programs.
1:1 personalized Financial Planning Sessions.
Student Debt Retirement Savings Match program.
Free snacks and refreshments in each office location.
Diversity is important to us, therefore, Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.

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