Shopper Marketing Strategist at Pinckney Hugo Group, LLC Syracuse, NY

Shopper Marketing Strategist job at Pinckney Hugo Group, LLC. Syracuse, NY.

Shopper Marketing Strategist, Account Services Department
(This position will be based out of our Syracuse, New York or Rochester, New York offices, or Remote)

We are looking for a talented Shopper Marketing Strategist to join our growing team at PHG!

The Shopper Marketing Strategist role will be a cross‑functional position that sits between our media department, analytics team and account management team working our retail / CPG client accounts.

Responsibilities

Oversee shopper marketing programs for agency clients, including couponing, in‑store, retailer‑specific partnerships, and other relevant in‑store and digital shopper platforms

Manage program budgets, performance, optimizations and reporting

Collaborate with internal agency teams across departments to support holistic planning for each campaign or program

Utilize data from historical programs, platform & industry benchmarks, and ongoing campaigns to best analyze performance and make strategic recommendations

Interface with client for strategy or report presentations, as needed

Maintain agency POVs on shopper programs, platforms and state of the industry

Requirements

Strong understanding of shopper marketing campaigns, platforms and industry landscape

Strong understanding of Retail Media Networks (RMN)

3+ years of experience directly managing shopper marketing programs

Shopper marketing platform experience is a must (Catalina, iBotta, Fetch, Neptune Retail Services, Vestcom and more)

Retail media experience is a must (Walmart Connect, Kroger Precision Marketing, Instacart, HEB Retail Media, Target Roundel, Albertson's Media Collective and more)

Bachelor’s degree in shopper marketing, advertising, marketing, media, business or related degree

Outstanding organizational skills

Strong detail management

Excellent written and verbal communications ability

Ability to work independently and as part of a team is a must

Ability to analyze and solve problems

Benefits

Hybrid work – split your week between working in our office or at home

Generous PTO policy, including flex time

Paid parental leave

Medical, vision, dental benefits

Resources for savings and investments such as our 401(k) plan with company match

Company-sponsored events and swag

Dog friendly work environment

Opportunities to learn, develop, network, and connect

Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $85,000 to $95,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website.

Our Hiring Philosophy
At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be.

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