MARKETING COORDINATOR - DELTA REGION

Position Summary
Air Marketing Coordinators develop and oversee marketing campaigns to promote Pafford Air One (PAO) services. The role of a marketing leader will encompass creative, analytical, digital, communication, commercial and administrative responsibilities. Marketing Coordinators aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services, or ideas. The PAO Marketing Coordinators will work with the PAO team to promote and educate the PAO mission, vision, values, promise, patient care, and services to our community healthcare providers, municipalities, and social media audience.

Essential Duties and Responsibilities

Demonstrates excellent interpersonal skills, a strong customer service approach, and a consistently positive attitude

Proven track record of meeting or exceeding marketing goals and performance objectives

Possesses the knowledge, skills, and abilities required to perform essential job functions, with or without reasonable accommodation

Collaborates with management to develop, prepare, and implement strategic marketing plans for assigned markets

Ensures compliance with all federal, state, and local safety laws, regulations, and operational standards

Identifies and reports behaviors or activities that may pose risks to personnel, equipment, or operations

Training & Safety Leadership

Conducts employee training on air safety procedures, operational processes, and landing zone (LZ) classes

Delivers clear instruction and training programs to support team readiness and compliance

Marketing & Strategy Execution

Plans, develops, and oversees marketing campaigns from concept through execution

Conducts market research and data analysis to identify trends and define strategic direction

Develops and presents innovative marketing ideas and strategies to stakeholders

Leads collaborative promotional efforts and public relations initiatives

Writes, edits, and proofreads marketing copy, including social media content

Operations & Coordination

Maintains and updates websites and social media platforms; monitors performance analytics

Compiles and distributes financial, marketing, and statistical reports

Organizes events, outreach initiatives, and product/service exhibitions

Coordinates marketing meetings, events, and cross‑functional activities

Tracks marketing efforts, tools, and performance metrics to ensure effectiveness

Monitors and manages personal performance to consistently meet organizational goals

Sales, Marketing & Client Engagement

Collaborate with experienced marketing leadership within the organization to align strategies and drive results

Results‑driven with a strong sense of urgency in all communications and follow‑up

Adheres to marketing budgets and all financial/expense processes and procedures

Delivers superior customer service by ensuring timely, accurate, and accessible information for clients

Demonstrates persistence in sales efforts, maintaining focus and professionalism despite challenges

Present and demonstrates services as needed to clients, healthcare partners, and leadership

Schedules and coordinates client meetings, appointments, and outreach efforts

Responds to inquiries from healthcare partners with accuracy and professionalism

Shares marketing knowledge and resources with team members using centralized tools (e.g., Google Drive)

Strategic Growth & Market Development

Identifies and develops new customer segments through research and targeted outreach strategies

Creates and executes plans to acquire and retain clients based on service value and performance

Analyzes target markets and develops engagement strategies to increase reach and impact

Evaluates competitors and adjusts marketing approaches to maintain a competitive advantage

Adapts marketing strategies to remain effective in changing or down‑market conditions

Develops compelling promotional messaging tailored to target audiences

Training, Events & Field Operations

Trains team members on marketing strategies and best practices during active shifts

Represents the organization at trade shows, events, and community outreach initiatives, including booth setup and service demonstrations

Maintains a strong focus on achieving monthly quotas, metrics, and performance goals

Demonstrates excellent time management and consistently meets deadlines

Builds and maintains positive relationships with colleagues, EMS partners, healthcare providers, facilities, and the public

Work Structure & Expectations

Conducts regular in‑field customer visits (approximately four days per week) with one day dedicated to remote organization, follow‑up, and digital engagement

Performs additional duties as assigned to support organizational goals

Qualifications & Skills

Strong teamwork and collaboration skills, with the ability to work effectively across departments

Demonstrates the knowledge, skills, and abilities required to perform essential job functions, with or without reasonable accommodation

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Experience creating marketing materials using Canva

Background in marketing and/or sales, with an understanding of customer engagement and brand promotion

Professional Strengths

Demonstrates adaptability in navigating complex situations, effectively partnering with others and leading critical conversations in a timely and professional manner

Operates with a high level of independence and self‑management, consistently driving assignments to completion within established guidelines, procedures, and best practices

Prioritizes tasks efficiently and manages time effectively to meet goals and deadlines with minimal supervision

Physical Requirements

Ability to sit or stand for extended periods of time

Must be able to lift up to 15 pounds occasionally

Frequent use of standard office equipment, including computers, phones, printers, and filing cabinets

Manual dexterity required for data entry and document handling

NOTE
The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills and physical demands required of personnel so classified.

EEO STATEMENT
Pafford Air One is an Equal Opportunity Employer, which includes supporting veterans and providing reasonable accommodations for individuals with a disability.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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