ABL Recruitment is hiring: PR & Communications Manager in English

This is an unusual and very lucrative opportunity for someone with experience in the world of automotive PR. This is one of the UK’s most well-known home-grown automotive brands, and they’re looking for a tried and tested PR expert to join them in house. You will develop and execute this client’s entire PR and Comms strategy across the UK market, leading media relations, corporate and product communications, brand storytelling and reputation management. You will be tasked with cementing this client as the UK’s leading automotive manufacturer. The role entails working closely with media, journalists, influencers, agencies, industry organisations, dealer partners and internal stakeholders.

Position Title : PR & Communications Manager

Department : Marketing & Communications

Reporting To : VP – Marketing & PR

Location : London – 5 Days on site

Travel Requirement : Frequent travel within the UK and occasional international travel as required.

Salary : Up to 70K

Key Responsibilities
PR & Communications Strategy

Develop and deliver the annual PR and communications strategy aligned to business, sales, and brand objectives

Create integrated plans for product launches, campaigns, and corporate announcements

Identify opportunities to increase brand visibility and media exposure

Media & External Relations

Act as primary media contact, building strong relationships across automotive, business, tech, sustainability, and consumer media

Manage enquiries, interviews, press materials, and briefing documents

Organise media events, press conferences, and test drive programmes

Product & Brand Communications

Lead communications for vehicle launches and product updates, including messaging and materials

Coordinate press vehicle activity and support media reviews

Ensure consistent brand messaging across all channels

Corporate & Executive Communications

Develop corporate communications programmes and promote key milestones, partnerships, and achievements

Support leadership visibility through speeches, presentations, and briefing materials

Reputation & Crisis Management

Monitor media coverage, sentiment, and public perception

Manage reputation risks and lead crisis communication planning and response

Agency, Influencer & Industry Management

Manage PR agencies and partners, including objectives, budgets, delivery, and performance

Build relationships with influencers, content creators, and industry stakeholders to drive brand awareness

Events & Internal Communications

Support launches, exhibitions, and corporate events including media coordination and post-event coverage

Support internal communications, ensuring alignment of key business messages with HR and leadership

Reporting & Performance

Track media coverage, share of voice, campaign performance, and KPIs

Produce reports, evaluate effectiveness, and recommend improvements

Education

Bachelor’s degree in Communications, PR, Journalism, Marketing, Business, or similar

Experience

5+ years in PR, communications, or corporate affairs

Background in automotive, mobility, tech, consumer brands, or multinational environments preferred

Strong track record in media relations, PR campaigns, product launches, and brand-building

Mix of agency and in-house experience advantageous

Preferred Experience

Automotive OEM or wider automotive industry background

Experience launching products or brands in the UK

Familiarity with media test drive programmes

Knowledge of EV and sustainable mobility sectors

Established relationships with UK automotive media and stakeholders

Key Performance Indicators (KPIs)

Media coverage quality and volume

Share of voice and positive sentiment

Brand awareness growth

Product launch performance

Influencer engagement results

PR campaign ROI

Event coverage and attendance

Agency performance

Reputation management outcomes

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