Social Video Producer / Content Lead

Overview

Role overview

A boutique financial planning firm is seeking a high-ownership content operator to build and scale its social video presence. This person will act as the captain of the content ship: planning, directing, scripting, producing, and publishing engaging content that grows audience reach and supports advisor appointment generation.

Primary objective

Create a repeatable content engine that turns subject-matter expertise into high-performing short-form and long-form video content across social channels.

Key responsibilities:

• Own day-to-day social/video content direction and production.


• Build content plans based on trends, performance data, and business priorities.


• Write or refine scripts for on-camera talent.


• Direct recording sessions and keep talent on message, efficient, and engaging.


• Manage publishing workflow across channels.


• Review performance metrics and continuously improve content strategy.


• Recommend additional resources as needed, such as editors, clippers, or cameras.


• Collaborate with leadership to align content with business goals and fiduciary brand standards.


• Push for measurable growth in views, engagement, and appointment generation.

Success outcomes:

• Faster, more efficient content production.


• Stronger on-camera execution and clearer storytelling.


• Increased reach, engagement, and channel growth.


• A scalable process that can support future team expansion.

Who will succeed in this role:

• A strategic producer who can also execute.


• Someone who has worked in or around high-performing media or financial content environments.


• A person with the confidence to challenge ideas, explain rationale, and drive decisions.


• A candidate motivated by ownership and long-term upside, not just a paycheck.

Must have:

• Proven ability to own and lead content production.


• Strong judgment and willingness to speak up with a point of view.


• Ability to direct on-camera talent and improve performance.


• Experience producing content for social/video channels.


• Comfortable working in a fast-moving, high-ownership environment.


• Alignment with a fiduciary, client-first brand.


• Ability to translate strategy into execution.


• Comfortable using AI as a tool, while still applying expert judgment.


• Able to deliver measurable improvement within 3-6 months.


• Strong communication and collaboration with senior leadership.

Nice-to-have:

• Background at a major financial media or education channel.


• Experience with a large audience or high-volume content operation.


• Hands-on editing, clipping, or publishing experience.


• Familiarity with studio setups, teleprompters, and multi-camera workflows.


• Arizona-based or willing to work in a hybrid/in-person model.


• Experience with equity-based or startup-style growth environments.


• Experience scaling from small team to broader production support.


• Portfolio showing strong storytelling, engagement growth, or audience-building wins.

The target hiring compensation for this role is $75k-$100k base salary + bonus + equity. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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