Disney Music Group - VP, Sales & Digital

Role
VP, Sales & Digital

Reports to
SVP, Commerce & Digital

Company Overview
The Disney Music Group (DMG) is the music hub for TWDC, encompassing all aspects of music commercialization and marketing: recorded music (Walt Disney Records and Hollywood Records), Disney Music Publishing, and Disney Concerts. DMG distributes music both physically and digitally, and also licenses music throughout the world in various forms of media including television, print, gaming, and consumer products.

Role Overview
The Vice President of Sales and Digital will define and execute business strategies including digital marketing, direct to consumer reach and influence, monetization of DMG product resulting from consumer access (streaming) and ownership (downloads and physical), and drive product awareness throughout various digital platforms. This executive will lead a dynamic team of marketing, sales and media (both digital and physical) professionals. The position will lead DMG’s direct to consumer strategy and maintain a high-level engagement and collaboration throughout all areas of DMG to realize and achieve overall business objectives. The desired candidate has a keen knowledge and sense of consumer trends and consumption, ability to build strong partner and account relationships, and the ability to motivate and lead a highly energized and results oriented team.

Responsibilities

Develop and manage overall account-based initiatives for DMG to achieve increased revenue and marketing objectives

Oversee digital marketing activities for artists and brands with a focus on driving engagement, awareness, demand and monetization

Oversee social media and audience engagement

Develop and lead efforts around expanding UGC and Fan Monetization

Drive strategy to grow and monetize User Generated Content (UGC) throughout social media, games, and more

Lead team in strategic development of Influencer, Creator, and Ambassador marketing

Oversee strong digital business partner relationships (Amazon, Spotify, Apple, YouTube, Vevo, Meta, etc.) with a focus on emerging accounts and usage trends

Oversee physical sales business, creating, executing and evaluating retail promotional, merchandising, positioning and placement opportunities

Develop new opportunities, including business models, geographies and products in physical and digital spaces

Use, evangelize, and act as leader in efforts to utilize AI effectively, ethically, and responsibly

Create and maximize opportunities for catalog products

Grow direct-to-consumer effectiveness and new product opportunities

Oversight for CRM strategy for DMG

Oversight for pertinent web development, asset creation, and related privacy and legal compliance

Forecast, monitor and evaluate fiscal performance of departmental efforts

Provide digital unit and revenue forecast guidance

Provide physical unit projections and guidance for supply chain

Guide digital commerce and marketing strategies

Explore new and emerging technologies, platforms and consumer trends

Make extensive use of data to increase revenue and make better business decisions

Manage strong relationships with distribution and license partners to extend effectiveness of the DMG team

Seek out and maintain partnerships with other segments of The Walt Disney Company to generate opportunities and maximize revenue

Guide global partners to maintain local market autonomy within a coordinated worldwide strategy

Partner with internal DMG marketing leads to develop and execute advertising and media plans and creative to support key objectives

Lead a team of 10-15 employees in total, building unit cohesion, collaboration and efficiency, and focusing on professional development and growth opportunities for each team member as needed

Basic Qualifications

12+ years experience in the Sales & Digital space

5+ years experience leading a large multi-tiered team

Expert understanding of new technologies, platforms and digital services

Keen insight into online consumer behaviors

Experience with managing online communities

Ability to apply analytical thinking to create effective strategic programs

In-depth knowledge of direct-to-consumer marketing and promotions (including testing, reporting, acquisition, retention, & engagement)

Strong project management & ability to multi-task

Account management experience

Track record in leading people in a fast-paced entrepreneurial environment

Excellent communication skills and an ability to enlist cooperation among external partners, vendors, agencies, etc. in addition to internal stakeholders

Music industry experience preferred

Preferred Education

Bachelor's Degree Preferred

Experience leading large, layered organizations with multiple levels of direct (8+ individuals) and indirect reports preferred

The hiring range for this position in Burbank, CA is $194,700.00-$261,100.00. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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