Job Title - Segment Public Relations Senior Specialist
Do you excel at crafting clear, compelling narratives that strengthen brand reputation?
Do you enjoy partnering across teams to deliver strategic communications that support business priorities?
Join our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation, making energy safer, cleaner, and more efficient for people and the planet. Visit at www.bakerhughes.com
Fuel your passion
As a Segment Public Relations Senior Specialist, you will play a critical role in shaping Baker Hughes' external communications at the segment level. You will develop high‑quality content, manage media relations, support crisis communications, and collaborate across functions to ensure consistent, aligned, and impactful messaging.
You will work closely with segment leadership, brand, marketing, and external partners to deliver integrated PR programs that reinforce Baker Hughes' leadership in energy technology and industrial innovation.
In this role, you will be:
Drafting and editing diverse communication materials, including press releases, external messaging, and media briefs in accordance with AP Style.
Ensuring all content aligns with brand guidelines, enterprise narrative, and strategic objectives.
Owning KPI measurement and analyzing data (reach, SOV, campaign metrics) to drive insights and inform decisions.
Providing administrative support to the PR & Media Relations function, including budget tracking, subscription management, and coverage reporting.
Developing and implementing strategic communication plans, including pitching stories to global and trade media.
Serving as a primary point of contact for media inquiries and coordinating accurate, consistent responses.
Supporting the organization in managing reputation during sensitive issues or crises.
Collaborating with leadership to align media efforts with corporate goals, including managing media lists and monitoring coverage.
Preparing media briefings for interviews and leadership engagements.
Building and nurturing relationships with journalists, reporters, and media influencers.
PR Strategy & Content Development
Drafting and editing high‑quality communication materials across multiple formats.
Ensuring all messaging aligns with brand standards, enterprise priorities, and AP Style.
Supporting integrated communication planning across campaigns, announcements, and corporate initiatives.
Media Relations & Storytelling
Pitching stories to global and trade media to secure meaningful coverage.
Serving as a primary point of contact for media inquiries and coordinating accurate, timely responses.
Building and maintaining strong relationships with journalists, reporters, and industry influencers.
Preparing media briefings, talking points, and interview materials.
Performance Measurement & Reporting
Owning KPI tracking and analyzing PR performance metrics to generate actionable insights.
Monitoring media coverage and maintaining accurate reporting dashboards.
Using data to inform strategy, optimize messaging, and strengthen media engagement.
Crisis & Issues Management
Supporting the organization in managing reputation during sensitive issues or crises.
Maintaining a calm, professional approach when navigating high‑pressure situations.
Aligning crisis responses with legal, compliance, and enterprise communications teams.
Cross‑Functional Collaboration
Collaborating with segment leadership to align PR efforts with business goals.
Partnering with internal teams, agencies, and vendors to ensure alignment and timely execution.
Facilitating approvals and stakeholder engagement across functions.
To be successful in this role you will:
Hold a Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
Have 6‑8 years of experience in media relations, PR, or corporate communications.
Demonstrate strong writing, editing, and storytelling skills with mastery of AP Style.
Bring proven experience in proactive pitching and crisis management.
Manage multiple projects under pressure while meeting deadlines.
Demonstrate strong analytical skills and the ability to interpret data to inform decisions.
Provide strategic PR counsel and effectively manage client needs and challenges.
Foster positive stakeholder relationships and facilitate cross‑functional collaboration.
Maintain a calm, professional approach to conflict and crisis communications.
Be familiar with AI‑assisted tools for content drafting, compliance checks, and workflow efficiency.
Key Skills & Competencies
PR strategy and execution
Media relations and storytelling
Crisis and issues management
Strong writing and editorial excellence (AP Style)
Stakeholder influence across matrixed environments
Analytical and data‑driven decision making
Ability to balance governance with hands‑on execution
Strong problem‑solving and prioritization skills
Continuous improvement mindset
Commitment to leveraging digital and AI tools in daily work
Work in a way that works for you
We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.
Working with us
Our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in wellbeing, professional development, and leadership growth to help every individual thrive.
Working for you
When you join Baker Hughes, you can expect:
Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits
You will be eligible to participate in Company‑sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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In Summary: Segment Public Relations Senior Specialist will be responsible for shaping Baker Hughes' external communications at the segment level . You will develop high‑quality content, manage media relations, support crisis communications, and collaborate across functions to ensure consistent, aligned, and impactful messaging .
En Español:
Título de trabajo - Segmento Especialista Senior en Relaciones Públicas ¿Excelentes en la elaboración de narrativas claras y convincentes que fortalezcan la reputación de la marca? ¿Te gusta asociarte a través de equipos para entregar comunicaciones estratégicas que respalden las prioridades empresariales? Únete a nuestro equipo Baker Hughes (NASDAQ: BKR) proporciona tecnología y soluciones a clientes industriales y energéticos en todo el mundo. Con más de un siglo de experiencia y una huella global en más de 120 países, estamos reescribiendo La ecuación energética, haciendo la energía más segura, más limpia y más eficiente para las personas y el planeta. Visite www.bakerhughes.com. Desarrollará contenido de alta calidad, administrará relaciones con los medios de comunicación, apoyará las comunicaciones de crisis y colaborará a través de funciones para garantizar una comunicación coherente, alineada e impactante. Trabajará en estrecha colaboración con el liderazgo de segmento, la marca, el marketing y los socios externos para entregar programas de relaciones públicas integrados que refuercen el leadership de Baker Hughes en tecnología energética e innovación industrial. En este papel, será: redactar y editar materiales de comunicación de alto rendimiento, incluidos comunicados de prensa, mensajes externos y informes de prensa de acuerdo con el estilo AP. Asegurar que todos los contenidos se alineen con las pautas de marca, la coordinación de la empresa y los objetivos estratégicos. Tener KPI es usar medición de KPI y análisis de datos (reach, SOV, métricas de campaña) para impulsar conocimientos e informar las decisiones. Proporcionar información a las relaciones públicas y mediáticas, incluyendo el seguimiento de los estándares de calidad de presupuesto, la gestión de suscripciones, y la cobertura de informes de APPI. Preparar informes de comunicación y elaborar informes de crisis, incluidas las políticas de comunicación con los principales y la administración de redes sociales, así como la creación de mensajería de mensajes y la comunicación, la construcción de mensaje y la información, y el mantenimiento de relaciones directas y las relaciones de comunicación. En este papel, ofrecemos patrones de trabajo flexibles que apoyan la productividad y el equilibrio entre la vida laboral y la vida personal. Trabajar con nosotros Nuestra gente está en el corazón de todo lo que hacemos. Fomentamos un entorno en el que los equipos estén empoderados, comprometidos y capaces de llevarse auténticamente al trabajo. Invertimos en bienestar, desarrollo profesional y crecimiento de liderazgo para ayudar a cada individuo a prosperar. Trabajando para usted Cuando se une a Baker Hughes, puede esperar: Políticas contemporáneas de equilibrio laboral-vida y programas de bienestar Cuidados médicos privados integrales Seguro de vida y cobertura de discapacidad Programas financieras personalizadas Ayuda educativa de los padres generosos Leave de salud mental recursos de apoyo dependientes Beneficios adicionales de atención voluntaria Usted será elegible para participar en programas de beneficios patrocinados por la compañía Hughes, incluidos los programas de salud y bienestar y el Plan de ahorro (401k). Usted tendrá una opción de cobertura que se adapte a las necesidades de su empleador. Las decisiones de empleo se toman sin tener en cuenta la raza, el color, la religión, el origen nacional o étnico, el sexo, la orientación sexual, la identidad o expresión de género, la edad, la discapacidad, el estatus de veterano protegido u otras características protegidas por la ley. #J-18808-Ljbffr.