Head of Marketing Real Estate (w/m/d)

Work location
Andermatt

100 %

Contract
Unlimited

Starting immediately or by agreement

Your contribution to our success

Shape the ASA ownership proposition, community narrative and ownership experience, using market insights and performance data to continuously refine positioning, buyer targeting and engagement

Lead project marketing end-to-end — from positioning, buyer profiling and branding to collateral development and launch execution — for new real estate developments

Build ASA Real Estate’s brand, CRM and client intelligence capabilities, leveraging data to strengthen targeting, demand generation, conversion and ownership engagement

Lead the marketing team, agencies and specialist partners, establish clear performance metrics and contribute to the broader Real Estate platform strategy

Own the real estate marketing strategy and budget, building a qualified, well-segmented global demand pipeline

Align product, pricing and positioning with Sales and Development, and keep relationship-led buyer qualification approach

What you bring in

Marketing leader with minimum 5yrs experience in real estate, second home resort developments, branded residences, hospitality, luxury or a comparable premium sector

Proven track record of building brands, generating demand and bringing premium products to market for HNW/UHNW and international audiences

Strong expertise in customer insights, CRM, audience segmentation and brand positioning, with the ability to translate insights into commercial outcomes

Entrepreneurial and commercially minded leader, skilled at aligning brand, product and customer experience across multiple stakeholders

Experience managing significant marketing budgets, agencies and cross-functional teams

Fluent English is required (minimum B2 level),German language skills are a strong advantage

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