This job is with Reckitt, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.About the role
The Digital Media Manager, Programmatic is responsible for managing the successful execution of Reckitt campaigns across programmatic video & display channels - overseeing media performance, adherence to programmatic best practice and providing key performance recommendations using your in-platform expertise.
You will act as the senior digital expert for programmatic channels across your assigned brands - responsible for the end-to-end management of the campaign planning, in-platform execution and the development of channel best practices with support from a team of in-house digital traders & wider collaboration from Audience & Performance Mgrs.
Your responsibilities
- Senior channel lead: Be the day-to-day point of contact across programmatic campaigns across your Brand Pods - providing channel planning recommendations and regular communication across the status of your campaigns your team manages
- Campaign planning: Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success. Act as a source of deep channel expertise when advising on full year channel brand planning
- Campaign optimization: Oversee the end-to-end execution and optimization across video and display platforms to ensure campaign budgets and targeting are managed in line with the media plan targets, budgets and campaign best practices
- Team management: Manage a team of offshore digital associates, ensuring that key tasks across your campaigns are effectively managed in line with agreed Reckitt processes and deadlines are adhered to
Scaling campaign best practice: Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization across programmatic channels to facilitate the scaling of best practice & use of automation to drive better media consistency. - Driving in-platform innovation: Identify new testing opportunities that will help drive our media activations forward across programmatic channels, through working with industry partners and internal stakeholders to propose new test & learns during weekly status calls and brand planning meetings
- Finance management: Provide monthly media actualizations to Reckitt finance teams to account for the net media and digital platform fees across the campaigns you are responsible for managing
The experience we're looking for
- Minimum of 5 years' experience in digital media buying across programmatic media
- Significant experience in directly managing programmatic campaigns using major Demand-Side Platforms (DSPs) like The Trade Desk, Amazon DSP or Google DV360
- Strong understanding of paid advertising capabilities across YouTube using advanced strategies involving audience, placement and contextual targeting strategies
- Involvement in managing publisher relationships and curating deals, including the set-up of Private Marketplace, Programmatic Guaranteed buys
- Well versed in presenting key performance recommendations to senior stakeholders
- Has acted in an advisory role to educate others on the practical implications when attempting to execute specific media tactics in-platform
- Previously managed a team of junior media traders/associates desirable
- Obtained industry recognized certifications across major programmatic platforms
- Experience using project management tools (Jira, Monday.com etc)
- Bachelor's degree in Marketing, Business, or a related field preferred
- Previously worked at a major digital agency working on an FMCG brand a plus