Digital Marketing Manager

What you'll do here:

Daily oversight of primary marketing channels: PPC, Paid Social, Display, Paid Affiliate

Develop and manage strategic digital marketing initiatives focused on paid lead generation

Establish and execute testing strategies for conversion rate and ROAS optimization

Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives

Source, establish and foster key vendor, contractor and vertical partner relationships

Drive innovation and growth opportunities across all channels to maximize lead volume with optimal lead quality

Analyze and report out campaign performance for management including KPIs, insights and digital marketing metrics

Responsible for planning, managing and optimizing digital marketing budgets

Coordinate multiple resources: web developers, programmers, designers, agencies

Skills you will need here:

4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting coordination a huge plus

4+ Years of Google Adwords & Google Analytics

4+ Years experience with CRO tools, SEO, SEM, SMM, Mobile, SMS, Email

Proficient in MS Office (Excel, Word, PowerPoint)

Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required

Experience in educational marketing a huge plus

Fluency in Spanish a huge plus

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities during our job application process. If you are an applicant with a disability and require reasonable accommodation, please contact us at accommodations.ta@cengage.com.

Compensation
Base pay range: $85,000.00 - $93,000.00 USD

5% Annual: Individual Target

In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount is dependent on individual performance and overall company results among other factors.

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