Content Marketing Specialist (Copywriter)

Job Title
Content Marketing Specialist (Copywriter)

Department
Creative & Design

Country
United States of America

State/Province
Arkansas

City
Lowell

Full/Part Time
Full time

Job Summary
Under routine supervision, this entry-level position supports marketing initiatives through copy development. This position is responsible for creating and producing marketing content intended for both internal and external audiences. This position is responsible for producing written content for websites, email and other marketing and sales collateral.

Job Description
Key Responsibilities

Assist in content marketing initiatives to drive traffic, engagement, and leads

Work in a team environment and collaborate on content ideas and goals

Research industry trends; collect and compile articles and information from internal and external resources for the company’s use

Research facts to ensure accuracy and eliminate errors and misstatements

Measure and optimize content on a regular and ongoing basis

Generate content for email, blogs, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs

Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings

Develop sales content for presentations, RFP templates and trade show events

Conduct research and interviews for writing assignments

Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral

Qualifications
Minimum Qualification

High School Diploma and 3 or more years of experience developing high-quality content for a brand or agency and/or military equivalent, or a bachelor’s degree in English, Journalism, Communications, Advertising, or Public Relations. Strong portfolio of previous work

Preferred Qualification

Bachelor’s degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field and a strong portfolio

Ability to work from a content calendar and meet deadlines

Ability to work in a team environment and collaborate on strategy

Knowledge of various styles of writing (AP, APA, MLA, Web, etc.)

Have impeccable attention to detail and quality of communication materials developed

This position is not eligible for employment-based sponsorship.

Compensation
Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.

Benefits
The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.

Education
Bachelors: Advertising, Bachelors: Business Administration/Management, Bachelors: Business Communications, Bachelors: Digital Communications and Media/Multimedia, Bachelors: English, Bachelors: Mass Communication, GED (Required), High School (Required)

Work Experience
Communications, Marketing

Certifications
Legal Notes
This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.

#J-18808-Ljbffr