SEO Manager

SEO Manager

The SEO Manager will lead our search engine and AI search optimization strategy and execution. This individual will directly oversee a team of SEO content resources, collaborate closely with our web development team and SEO agency, and help to prioritize SEO + AIO (AI optimization) initiatives to maximize organic traffic and conversions. The ideal candidate will have a proven track record of managing successful SEO projects, galvanizing others to adhere to SEO best practices and a passion for staying ahead of industry trends.
Primary Job Responsibilities
Work closely with the web content team, field and Home Office teams to ensure SEO+AIO projects are executed in a timely and correct manner.
Manage a team of SEO content writers ensuring high-quality and SEO-optimized content production.
Develop and implement comprehensive SEO +AIO strategies aligned with business goals, including on-page and technical SEO, in collaboration with SEO agency and direct manager.
Advise PulteGroup field teams as a subject matter expert on SEO+AIO to steward best practices while leveraging field learnings for future enhancements.
Prioritize, scope and execute SEO+AIO projects using data-driven decision-making, ensuring deadlines and performance goals are met.
Oversee relationship with -Listing Tool executional team to ensure Google Business Listings are correct and up-to-date.
Conduct keyword research to identify additional business opportunities and guide/hone content creation.
Adapt strategies as needed in response to search engine algorithms, trends, and best practices.
Monitor, analyze, and report on key SEO+AIO metrics using tools like Google Analytics, Google Search Console, Profound, Brightedge, Adobe Analytics, SEMrush, or Ahrefs.
Other duties as assigned.
Management Responsibilities
Delegates work according to employee's abilities and skills.
Provides input to employee's performance evaluations.
Assists in the identification of internal and external training opportunities.
Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors).
Scope
Decision Impact: Department
Department Responsibility: Single
Budgetary Responsibility: No
Direct Reports: No
Indirect Reports: Yes
Physical Requirements: Not applicable
Required Education/Experience
Bachelor's degree in in Marketing, Communications, or a related field.
Minimum 3 years of SEO experience, including SEO research
Minimum 2 years of experience in a team lead role
Required Licensing, Registration and/or Certifications
Google Analytics Certification preferred
Google Search Console Certification or other relevant Google based certifications a plus
Required Skills/Knowledge
Proven ability to manage and optimize content for search engines and AI search with a data-driven mindset and attention to detail.
Exceptional interpersonal, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills
The ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings
Comprehensive knowledge of SEO and emerging AIO best practices
In depth knowledge of resource planning
Ability to perform keyword research and analysis