Business Relationship Management - Marketing, Associate Director (New York)

About the Team The Fitch Ratings Marketing team serves as a strategic partner to business stakeholders, translating commercial priorities into high-impact go-to-market programs that strengthen positioning and drive measurable impact. The team works across content and product marketing, analytics, enablement, events, advertising, digital channels, and brand strategy to shape annual marketing direction, guide execution, and support business growth.
Responsibilities Serve as marketing subject matter expert for Fitch Ratings’ Business Relationship Management (BRM) group, consulting with business partners to develop an annual marketing plan and supporting marketing budget.
Define annual marketing priorities, campaign direction and channel strategy in alignment with business objectives, audience requirements and market opportunities.
Oversee the development and execution of integrated marketing programs across paid, owned and earned channels, including digital, social media, email, web and events.
Lead go-to-market strategy and execution for research launches, thought leadership initiatives, and data‑driven product or content campaigns.
Coordinate with Events and cross‑functional teams to plan, promote, and measure hosted events, sponsorships, and other market-facing programs, including managing budgets and tracking spend against plans.
Partner with BRM and internal Design & Creative partners to develop high-quality marketing content and collateral that supports awareness, engagement, retention, and business growth.
Track campaign performance and provide recommendations to improve effectiveness, audience engagement, and return on marketing investment.
Qualifications Bachelor's degree in marketing, communications, or a related field.
6 years of marketing experience within financial services or capital markets, preferably for a global B2B firm.
Demonstrated success developing and executing integrated marketing strategies and cross-channel programs that support business growth and commercial objectives.
Strong writing, editing and presentation skills, with the ability to tailor messaging for different audiences, formats and channels.
Experience creating and managing annual marketing budgets, reviewing key priorities with stakeholders and tracking spend accurately against plan.
Fluency with digital marketing and marketing technology platforms, including CRM and automation tools such as Salesforce and Marketo, and social and analytics tools such as Hootsuite.
What Would Make You Stand Out Ability to combine strategic thinking with strong execution, operating effectively in a fast-paced, highly collaborative environment.
Prior experience in and strong understanding of fixed income, corporate finance, capital markets, or the credit ratings landscape is strongly preferred.
Experience partnering with cross-functional teams to deliver compelling and innovative marketing assets, providing guidance on visual treatment and messaging.
Strong executive communication and stakeholder management skills, with ability to lead complex initiatives across multiple stakeholders and build strong partnerships.
Agency experience supporting financial services, private equity or asset management, highly desirable.
Benefits Hybrid Work Environment: 3 days a week in office required.
A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs.
Investing in Your Future: Retirement planning and tuition reimbursement programs.
Promoting Health & Wellbeing: Comprehensive healthcare offerings.
Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan.
Inclusive Work Environment: Employee Resource Groups that unite and empower colleagues worldwide.
Dedication to Giving Back: Paid volunteer days, matched funding for donations and volunteer opportunities.
Compensation For New York roles only, expected base pay rates will be between $100,000 and $130,000 per year. Actual salaries will be determined on an individualized basis and may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors. Base pay is one part of Fitch’s total compensation package, which may also include commission earnings, discretionary bonuses, long-term incentives, and other benefits.
Equal Opportunity Statement Fitch is proud to be an Equal Opportunity and Aff.... (the rest of the EEO statement from the original text should be retained exactly as provided)

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