Executive Director, Foundation, Marketing and Public Relations

Executive Director, Foundation, Marketing and Public Relations

Reporting directly to the Chief Executive Officer, the Executive Director of Foundation, Marketing & Public Relations serves as the organization's executive leader for strategic marketing, communications, public relations, philanthropy, patient experience, and community engagement.
This executive is responsible for protecting and enhancing the reputation of Cass Regional Medical Center while advancing philanthropic initiatives that support the organization's mission. The position provides leadership for Marketing, Public Relations, Foundation operations, Patient Satisfaction initiatives, the Patient Advisory Council, community outreach, and volunteer engagement while working collaboratively with executive leadership, physicians, staff, the Foundation Board of Directors, community partners, and the organization's contracted marketing agencies.
The Executive Director develops and executes comprehensive marketing strategies that support organizational growth, strengthens the Cass Regional Medical Center brand, oversees fundraising initiatives, cultivates donor relationships, leads community engagement efforts, and ensures consistent, transparent communication with patients, employees, physicians, media partners, and the public.
Marketing:
Development and implementation of the organization's annual marketing strategy
Management of the annual marketing budget
Oversight of advertising and media expenditures
Development of measurable marketing initiatives aligned with organizational priorities
Brand strategy and reputation management
Recruitment marketing initiatives
Service line marketing
Digital marketing strategy
Community engagement
Internal communications
Executive communications
Crisis communications
Public Information Officer responsibilities during emergency situations
Marketing:
Strengthen the Cass Regional Medical Center brand
Support strategic organizational growth
Educate the communities we serve
Promote exceptional patient care
Strengthen physician and employee recruitment
Increase awareness of services and programs
Support Foundation fundraising initiatives
Tell Cass Regional Medical Center's story
Responsibilities include:
Annual marketing plan development
Campaign strategy
Digital advertising
Print advertising
Radio
Streaming media
Billboards
Google Ads
Social Media advertising
Website strategy
Search Engine Optimization (SEO)
Marketing analytics
Return on Investment (ROI) measurement
Marketing Agency Management
Serves as the executive liaison for contracted marketing partners
Provides oversight of:
Website hosting
Website CMS
Wellness Matters content
Website enhancements
Digital user experience
Promotional Vendors
Public Relations:
Media relations
Press releases
News stories
Community announcements
Executive communications
Internal communications
Physician communications
Board communications
Foundation communications
Community partnerships
Crisis communication planning
Maintains relationships with local and regional media including:
Tribune & Times
North Cass Herald
Steel City Media
Regional television and healthcare publications
Brand Management
Provides executive oversight of the Cass Regional Medical Center brand by ensuring:
Consistent messaging
Brand standards
Visual identity
Organizational storytelling
Patient success stories
Physician spotlights
Employee recognition
Community impact stories
Photography
Video production
Publications
Newsletters
Promotional materials
Social Media & Digital Engagement
Leads the organization's digital communication strategy through:
Content development
Patient stories
Employee recognition
Physician highlights
Foundation event promotion
Service line marketing
Community education
Social media analytics
Audience engagement
Digital reputation management
Patient Experience:
Patient satisfaction initiatives
Patient experience improvement strategies
Patient feedback analysis
Collaboration with operational leaders to improve patient experience scores
Patient communication initiatives
Recognition of exceptional patient care experiences
Works collaboratively with clinical leadership to identify opportunities that enhance the patient experience while supporting organizational quality goals.
Patient Advisory Council:
Coordinating council meetings
Recruiting community members
Facilitating patient feedback
Presenting recommendations to executive leadership
Integrating patient perspectives into organizational initiatives
Supporting patient-centered care initiatives
Crisis Communications
Serves as the organization's Public Information Officer during emergency events.
Responsibilities include:
Coordinating communication with the CEO and Incident Command
Preparing media statements
Managing media inquiries
Monitoring social media
Internal employee communications
Public messaging
Reputation management
Ensures communication is timely, accurate, transparent, and compliant with patient privacy regulations.
Foundation Leadership:
Foundation strategic planning
Annual fundraising
Major gifts
Planned giving
Capital campaigns
Grants
Scholarship programs
Employee Assistance Fund
Patient Assistance Fund
Memorial & Healing Gardens
Floyd and Franceline Parris Community Trail
Foundation financial management
Form 990 oversight
Foundation Board governance
Board committees
Special events
Donor stewardship
Volunteer Services
Auxiliary revitalization
This position is one of the primary public-facing executives for the organization and should clearly include leadership of civic engagement, hospital representation, business partnerships, and community advocacy.
Community Relations:
Develop and implement a comprehensive community relations strategy aligned with the organization's strategic plan.
Represent Cass Regional Medical Center at civic, business, healthcare, educational, and community organizations.
Build and maintain relationships with local government officials, elected leaders, school districts, colleges, chambers of commerce, economic development organizations, and community partners.
Identify opportunities for strategic partnerships that improve community health and expand organizational awareness.
Coordinate hospital participation in community events, health fairs, educational seminars, sponsorships, and outreach initiatives.
Foster relationships with local businesses, foundations, service organizations, and corporate partners to support hospital initiatives and Foundation fundraising efforts.
Collaborate with clinical and operational leaders to promote community education programs focused on prevention, wellness, and population health.
Strengthen relationships with physicians, medical staff, volunteers, donors, patients, and community advocates to enhance community trust and engagement.
Promote the organization's mission, vision, values, and strategic priorities through meaningful community involvement.
Identify emerging community needs and communicate opportunities to executive leadership.
Serve as an ambassador for Cass Regional Medical Center while strengthening the organization's reputation throughout the region.
Community Engagement Strategy
Qualifications

The ideal candidate is a visionary leader who excels at building relationships, inspiring