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Senior Director of Narrative Power, and Polic

Pillsbury United Communities · Minneapolis, MN, USA ·

Job type:
Full Time

Senior Director Of Narrative Power And Policy StrategyWe are community builders co-creating enduring change toward a just society where every person has personal, social, and economic power. Our united system of programs, neighborhood centers, social enterprises, and partnerships connects individuals and their families across the region.The Senior Director of Narrative Power and Policy Strategy is a key leadership role responsible for shaping and advancing Pillsbury United Communities' public narrative, community voice, and policy influence. This role integrates strategic communications, marketing, community organizing, advocacy, and government relations to drive systemic change.Reporting to the Head of Advancement and serving on the senior leadership team, this leader partners across the organization and with community to shift narratives while mobilizing people, strengthening partnerships, and influencing policy outcomes aligned with organizational mission.This role operates at the intersection of storytelling, power-building, policy, and brand, ensuring that community voice drives both narrative and action while elevating the PUC's local and national visibility.Primary Responsibilities (Essential Functions)Develop and lead an integrated strategy that aligns communications, marketing, narrative shifting, community organizing, and policy advocacyServe as a strategic advisor to the leadership team and Board on messaging, positioning, and external influenceShape and advance narrative change strategies that challenge dominant, incomplete, and/or false narratives about our communitiesDrive the development of a policy platform that aligns community voice, programmatic insights, and emerging opportunities for innovation and systems changeIdentify and elevate community voices to influence public discourse, policy priorities, and systems-level changeLead development of organizational messaging frameworks, marketing strategies, campaigns, and crises communicationRaise the organization's visibility and influence at both local and national levelsRepresent the organization as a spokesperson in media, public forums, and high-level stakeholder settingsRecommend and help advance policy agendas in partnership with leadership and the Board of DirectorsMaintain a deep understanding of the political, community, and media landscape to inform strategyOperations And OutcomesOversee execution of integrated communications, marketing, advocacy, and engagement strategies across digital, print, media, and all platforms in support of program and agency needsLead and supervise marketing, communications, and branding functions, ensuring alignment, consistency, and excellence across all channelsOversee website/social media site development and maintenanceDrive development and implementation of comprehensive marketing strategies that strengthen brand identity and audience engagementLead narrative campaigns that connect storytelling with organizing and policy actionEstablish measurable goals and outcomes related to audience engagement, narrative impact, community mobilization, and policy influenceIdentify and pursue opportunities for funding, partnerships, and program alignment across government and external systems with organizational leadersManage relationships with external vendors, consultants, and strategic partnersEnsure consistency, quality, and cultural alignment across all communications, marketing, and engagement effortsAnticipate and respond to emerging issues, risks, and opportunities in a dynamic environmentSupport fundraising and advancement efforts through strategic communications, marketing, branding, and positioningPeople And Community DevelopmentBuild, lead, and mentor a high-performing, cross-functional team spanning marketing, communications, organizing, advocacy, and external contractors as neededDirectly supervise marketing and communications staff, and oversee broader external engagement, narrative, and policy partners/contractorsFoster a collaborative, matrixed environment that encourages innovation, accountability, and shared ownershipCultivate leadership within teams, supporting professional development and growthBuild and sustain strong relationships with community members, grassroots leaders, and partner organizationsFoster and maintain relationships with key elected officials and public sector leaders at city, county, state, and federal levelsDevelop and manage partnerships with nonprofit, civic, and advocacy organizations to advance shared goalsRepresent the organization in community spaces, including complex or sensitive environments, with credibility and careFacilitate inclusive engagement and dialogue across diverse stakeholders, including navigating difficult conversations around race and equityServe as a resource to staff across the agency to strengthen civic engagement and advocacy as a core shared competencyFinancial ManagementMonitor and analyze revenue performance against goals, adjusting strategies as neededDevelop and manage budgets across marketing, communications, advocacy, and engagement functionsAlign resources with strategic priorities to maximize organizational and community impactIdentify and support funding opportunities, including public sector investments and partnershipsProvide regular financial and performance updates to leadership and Board as neededEnsure strong stewardship of resources, including contracts, partnerships, and external investmentsSupport grant development, reporting, and compliance in collaboration with advancement and program teamsRequired Skills/ExperienceMinimum 57 years of leadership experience in communications, marketing, organizing, advocacy, public affairs, or related fieldsDemonstrated success in marketing strategy development and implementation, brand leadership, and audience growthProven experience in narrative change, community engagement, and/or policy advocacyDeep commitment to racial equity, justice, and community-centered practiceStrong understanding of government systems and experience building relationships with elected officials and public sector leadersExceptional communicator and storyteller with the ability to translate complex ideas into compelling narrativesProven ability to lead teams, manage across functions, and operate in a collaborative, complex environmentSkilled relationship-builder with the ability to engage diverse stakeholders, including those with differing perspectivesStrategic thinker with the ability to translate vision into actionable plans and measurable outcomesExperience managing budgets and aligning financial resources with strategyHigh level of emotional intelligence, cultural competence, and adaptabilityBachelor's degree or equivalent experienceProven track record and comfort enfranchising and engaging a diverse set of stakeholders.Able to build positive, nonjudgmental relationships with communityStrong technical and creative writing skillsUnderstanding of appropriate personal boundaries and professional ethicsSelf-motivating with excellent time management and accountability skillsDesired AttributesPassion for what's possibleClear sense of personal purposeCommitment to social justice with an equity-driven approachCreative problem-solver that is adaptive and responsiveSkilled communicator, motivator and compelling storytellerRelationship centeredRobust financial acumenResults oriented and ambitiousCommitment to dismantling oppressive systems including but not limited to racism, sexism, homophobia, ableism, and colonialismBenefitsBenefits are offered to all regular employees who work at least 20 hours a week. Our benefits package includes health insurance, dental insurance, vision coverage, employer paid short term and long term disability, employer paid life insurance, health saving account (HSA) option, flexible spending account (FSA) option, retirement plan option with an employer match, paid time off and floating holidays, and numerous paid holidays.A Note to Potential Candidates: Studies have shown that women, trans, non-binary folks, and Black, Indigenous, People Of Color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive organization, and we are most interested in finding the best candidate for the job. That candidate may be one who comes from a background less traditional to our field of work, and that's okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.Affirmative Action/EEO statement: As an Equal Opportunity Employer, Pillsbury United Communities is intentional about its responsibility of maintaining an equitable environment that is inclusive and welcoming. We hire, support, and promote talented individuals using a process that is fair