Director, Digital Growth Marketing (Hybrid - Webster or Boston)

Director, Digital Growth Strategy (Hybrid - Webster or Boston)
Location: Webster, MA, US

Company: MAPFRE

Summary

The Director, Digital Growth Strategy is a strategic, data-driven leader responsible for driving scalable, profitable customer acquisition across paid and targeted digital marketing channels. This role owns end-to-end performance marketing—from channel strategy and media optimization to experimentation, AI-enabled insights, and growth scaling.

You will play a critical role in accelerating growth by combining analytical rigor, creative innovation, and strong leadership capabilities. This position is ideal for someone passionate about leveraging AI to enhance decision-making, personalization, and marketing efficiency within a competitive and regulated insurance environment.

What You’ll Do

Develop and execute a comprehensive, data-driven growth marketing strategy aligned with business and revenue goals

Identify and prioritize high-impact opportunities to scale profitable growth across acquisition channels

Integrate AI-driven insights and predictive analytics to improve targeting and conversion outcomes

Own and optimize the full marketing funnel—from awareness through conversion

Own Paid Media & Channel Performance

Oversee all paid media channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms

Leverage AI-based tools and automation (e.g., bid optimization, audience modeling, budget allocation) to maximize performance

Manage agency partners and/or internal teams, ensuring accountability for results, innovation, and ROI

Continuously optimize media spend using data, attribution models, and AI-driven recommendations

Drive Customer Acquisition Optimization

Improve key acquisition metrics, including CAC, conversion rates, and LTV/CAC ratio

Utilize advanced analytics and AI-powered segmentation to enhance targeting and personalization

Partner with Analytics and Product teams to implement enhanced tracking, predictive modeling, and marketing intelligence capabilities

Champion Experimentation & A/B Testing

Lead a structured experimentation roadmap across creative, messaging, audience, and landing pages

Incorporate AI tools to accelerate testing cycles (e.g., automated creative testing, dynamic content generation, performance prediction)

Build scalable frameworks to turn test results into repeatable growth strategies

Foster a strong test-and-learn culture supported by data and machine-learning insights

Elevate Creative & Personalization Strategy

Partner with creative teams to develop high-performing, data-informed ad creatives

Use AI-driven tools to generate, test, and optimize creative assets and messaging at scale

Drive cross-channel personalization strategies to improve engagement and conversion

Scale Growth with Profitability Discipline

Identify, validate, and scale high-performing campaigns while maintaining profitability targets

Apply AI-enabled forecasting and scenario modeling to inform investment decisions and growth planning

Balance aggressive growth goals with disciplined financial management and ROI accountability

Lead Teams & Cross-Functional Collaboration

Lead, mentor, and develop a high-performing growth marketing team

Act as a thought leader in AI adoption, driving best practices and upskilling across the organization

Collaborate with Product, IT, Data, Compliance, and Finance teams to implement AI capabilities responsibly

Ensure all marketing activities comply with insurance industry regulations

What You’ll Bring
Required Qualifications

7+ years of experience in digital, growth, or performance marketing

Proven success scaling customer acquisition through paid media and targeted marketing channels

Demonstrated experience leveraging AI, automation, or advanced analytics to improve marketing performance

Strong expertise with performance marketing platforms (e.g., Google Ads, Meta, programmatic platforms)

Experience designing and executing A/B testing and experimentation frameworks

Background in the insurance industry or another highly regulated environment

Leadership experience, including team management or strong cross-functional influence

Preferred Qualifications

Experience with AI-powered marketing tools (e.g., predictive analytics, generative AI, marketing automation platforms)

Familiarity with attribution modeling, customer data platforms (CDPs), and advanced segmentation strategies

Exposure to data science concepts or collaboration with machine learning teams

Strong understanding of compliance requirements in digital insurance marketing

Why Mapfre?
As a global insurance leader with a strong local presence, we offer more than a job— we provide a purpose-driven career where your growth, well‑being, and impact truly matter.

Purpose & Culture: Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered.

Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority.

Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide.

Comprehensive Benefits
Competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts.

Pay Philosophy
The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.

Salary Range: $170,700 - $210,000

If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at talentacquisition@mapfreusa.com.

We are proud to be an equal opportunity employer.

Nearest Major Market: Worcester

Job Segment: Channel Marketing, Recruiting, Manager, Business Development, Marketing, Human Resources, Management, Sales, Strategy

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