Product Marketing Manager: GTM & Storytelling Leader

Product Marketing Manager job at Yardi. Atlanta, GA. Mon, 11/17/2025 - 04:54

About the Role:
Real estate runs on Yardi, and your work helps clients and prospects move faster. At the intersection of product and marketing, you connect product strategy to revenue outcomes. You define buyer personas and problems, create distinctive positioning and turn complex product stories into narratives that drive engagement and sales. You own the launch calendar and orchestrate integrated campaigns with product, demand generation and field teams. You build proof through case studies, demos and clear storytelling that earns trust. You equip sales with crisp messaging, competitive guidance and training that elevates every conversation. You champion the voice of the customer and bring it into product, marketing, and sales decisions. Your work drives awareness, adoption, and retention across the customer life cycle. If you love combining data, creativity, and storytelling to bring products to life — we’d love to have you on the team.

What You’ll Do:

Define target audiences, craft compelling product
positioning, and ensure consistent messaging across all marketing channels.

Plan and execute go-to-market strategies, launches, and
campaigns that drive adoption and client engagement.

Collaborate with product, sales, and creative teams to
develop impactful collateral, sales tools, and training materials.

Analyze campaign performance, client feedback, and market
trends to optimize marketing strategies and messaging.

Who You Are:

Bachelor's degree in marketing, business, communications, or
related field

Three years of experience in marketing, communications, or
product marketing

Prior experience in a business-to-business (B2B) marketing
organization

Proficiency in Microsoft Office applications, including
Outlook, Word, Excel, PowerPoint, and SharePoint

Knowledge of product launch planning, campaign development,
and sales enablement practices

Writing and storytelling skills to translate product
information into clear, compelling messages

Verbal and written communication skills

Proofreading and editing skills

Strong attention to detail and high accuracy

Project management skills and ability to manage multiple
priorities

Strong research and analytical skills

Understanding of client needs and ability to translate
feedback into marketing strategy

Excellent organizational skills

Solid interpersonal and relationship management skills

Ability to work independently and collaboratively

Initiative and accountability in managing deliverables and
timelines

Analytical mindset with the ability to define and track KPIs

Ideal to Have:

Experience in specified product/market/industry

Enterprise software and real estate industry experience

Experience hosting webinars or speaking at client-facing
events

Familiarity with marketing automation platforms

Experience with design tools including Adobe Suite and Figma

Proficiency with marketing tools such as project
management, CRM, or website CMS platform

Benefits:
We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.

Annual Salary Range: $102,400 - $115,200

EOE/Race/Gender/Disability/Vets

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