Product Marketing Manager (Creator Monetization)

Requirements

6+ years product marketing experience with a global technology and advertising platform, with a preference for experience in advertising, commerce and creator monetization

Deep experience partnering with sales or creator-facing teams from leading product education and objection handling to gathering actionable product insights from partnership teams and end customers

Proficient in messaging, positioning and marketing/content strategy for advertisers and creators. Collaborative, perpetually curious with an extremely high-level of customer focus

Experience leading omnichannel marketing strategies. Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels

Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution

Experience presenting at all levels of the organization, including executive leadership

Passionate about supporting new business models, creator monetization and building an advertising business

What the job involves

Roblox is seeking a Product Marketing Manager for our Ads and Brands product team.

As the PMM, you will partner closely with the product owners for our advertising products that allow our creators to reach the next generation on Roblox by advertising and grow their earnings from publishing in-game ads.

You will be a core part of leading the strategy and go-to-market execution for these solutions while working closely with our Brand Partnerships team that interfaces with brands and creators.

You will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership.

Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies.

Develop compelling, evergreen product content that educates and inspires creators to advertise on our platform across our creator-focused channels.

Stay on the pulse of the advertising and gaming industry and nurture and develop our advertising industry and creator partnerships.

Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.

Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams.

Report to the Director of Economy Product Marketing.

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