Product Marketing Manager, Attendee

Company Description
Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description
The Product Marketing Manager – Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. This position focuses on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives. The role is designed to align with the overarching attendee marketing strategy and drive a high‑quality audience to attend and pay for our events while ensuring all efforts are data‑driven, customer‑centric, and deliver measurable business outcomes.

Responsibilities

Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.

Create and refine attendee value propositions, including ticket pricing, add‑ons, and product features, ensuring alignment with brand identity and market opportunities.

Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimisation.

Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.

Design and implement retention strategies to maximise repeat attendance and lifetime value of high‑value audiences.

Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.

Focus on delivering attendee‑centric solutions that enhance engagement, satisfaction, and Net Promoter Scores (NPS).

Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.

Monitor progress against key attendee KPIs, including registration of high‑value audiences, conversion rates, and retention metrics.

Provide actionable insights to the Director of Attendee Marketing and other stakeholders to inform decision‑making and strategy refinement.

Build a plan to optimise the attendee journey, ensuring a seamless experience from acquisition to retention.

Collaborate with the Campaign Manager and Comms Planner to design attendee‑centric journeys that enhance engagement and deliver tangible results.

Ensure that the attendee value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.

Embed iterative planning and adaptability into marketing strategies within the attendee agile hub.

Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.

Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.

Work closely with cross‑functional teams, including brand, operations, and strategic insights, to refine solutions and enhance attendee experiences.

Continuously optimise marketing initiatives based on performance data, attendee feedback, and market trends.

Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement.

Participate in sprint reviews and updates to report on marketing impact, campaign performance, and next‑step recommendations.

Qualifications

Proven experience in attendee marketing or product marketing, with expertise in value proposition development, go‑to‑market strategies, pricing, and integrated campaign execution in a high‑paced environment.

Strong ability to build cross‑functional relationships, particularly with brand, operations, and strategic insights teams, to align on shared goals.

Data‑driven mindset with a focus on delivering attendee‑centric solutions and measurable outcomes.

Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting.

Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.

Adaptability and comfort working in a fast‑paced, dynamic environment with shifting priorities.

Interest in applying behavioural science techniques and advanced tools, such as AI, to enhance marketing strategies.

Success Looks Like

Increase attendee quality, numbers and revenue across event portfolios that align with high‑value audience strategy.

Deliver effective attendee retention and acquisition strategies aligned with the audience strategy.

Develop accurate pricing strategies and forecasting models that optimise revenue and align with key persona swimlanes.

Boost attendee satisfaction scores and Net Promoter Scores (NPS) through optimised journeys and value propositions.

Deliver cohesive and effective marketing strategies in collaboration with Campaign Managers and Comms Planners.

Provide actionable insights and measurable results that drive continuous improvement and deliver on stretch targets.

Benefits

Great community: a welcoming culture with in‑person and online social events, Walk the World charity day, and active colleague groups and networks promoting a positive, supportive, and collaborative work environment.

Broader impact: take up to four days per year to volunteer, with charity match funding available.

Career opportunity: development through bespoke training, learning, mentoring, and on‑demand access to thousands of courses on LinkedIn Learning. Internal job moves are encouraged and supported.

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from anywhere for up to four weeks a year.

Competitive benefits, including a 401(k) match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount.

Strong well‑being support through EAP assistance, mental health first aiders, free access to a wellness app and more.

Recognition for great work, with global awards and kudos programs.

As an international company, the chance to collaborate with teams around the world.

Salary
£75,000 – £90,000. Actual offers will be determined using a combination of factors, including location, qualifications and relevant experience.

Equal Opportunity Employer
Informa is a formal Equal Opportunities Employer. We base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all those protected by law.

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