Product Marketing Manager - Hybrid Cloud Solutions

Product Marketing Role
This product marketing role is responsible for defining positioning and creating compelling content to amplify Lenovo Hybrid Cloud solutions and services.

Primary Responsibilities

Partner with offering leads to define and position new and existing solutions enabled by hybrid cloud and AI infrastructure.

Leveraging Agile methodologies, develop strategies and plans to rapidly launch and market integrated solutions, services, and capabilities enabled by hybrid cloud and AI.

Create and maintain content to engage customers across touchpoints, including development of message houses, customer presentations, brochures, FAQs, video scripts, web content, etc.

Develop thought leadership positioning Lenovo as a market leader in hybrid cloud and AI infrastructure services and solutions.

Partner with product development / management on roadmap execution, including the launch and rollout of new solutions (and eventual withdrawal).

Build and execute joint solutions marketing plans with strategic partners.

Understand and provide counsel on trends in hybrid cloud and AI workloads, customer requirements, usage, and buying behavior, as well as the competitive landscape.

Develop revenue-driving programs, campaigns, and marketing activities.

Effectively manage a marketing budget and agencies.

Key Deliverables

Comprehensive solutions marketing and enablement plans anchored in deep hybrid cloud and multi-cloud product marketing experience

Compelling value props, bold statements, and messaging differentiation

Agile solution launches, plus ongoing ownership and amplification

Measurement and reporting on marketing activities and programs (ROI)

Key Success Metrics

Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback)

Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact)

Proactive and credible marketing counsel to offering leads and development teams on effective positioning and differentiation strategies

Consistent adherence to offering development and marketing governance guidelines

Balanced marketing budget

Interfaces with Cross-Functional Teams

Primary stakeholders: Hybrid AI Solutions Marketing Team Offering Leads

Corporate Marketing (AR, events, PR/comms, brand, web, social media)

Geos Marketing and Sales (NA, LA, EMEA, and AP)

Marketing and sales enablement teams across business groups

Customers and partners

Position Requirements

10+ years of B2B product marketing experience in the technology sector, including at least five years in hybrid cloud services and solutions; AI solutions experience a plus

Degree level qualification in marketing, journalism, or equivalent

Preferred Requirements

Experience launching and managing solutions through the lifecycle, including Agile marketing processes

Experience co-developing and jointly executing on marketing strategies with partners

Track record of engaging global audiences and matrix teams

Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations

Outstanding writing, content development, and editing skills with the ability to communicate simply and authentically

Professional presentation and proven stakeholder management expertise

Experience leveraging AI tools to improve content quality, efficiency, and innovation

Equal Opportunity Employer
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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