Audience Development Manager

Audience Development Manager (CR/511041) New York, New York
Salary: USD25 - USD33 per hour

A media organization in New York City is seeking an Audience Development Manager to help grow and retain a paid subscriber base across its digital brands. This hybrid role will support direct-to-consumer strategy, marketing execution, and cross-functional collaboration to drive audience growth and engagement.

About the Opportunity:

Develop and execute strategies to drive subscriber acquisition and retention

Track subscriber growth and attrition trends across the user lifecycle and apply actionable insights

Build, send, and optimize email campaigns, including copywriting, creative coordination, QA, and A/B testing

Support on-site capture efforts and build integrations and technical pathways

Partner closely with editorial and product teams to align audience development efforts

Report on strategy performance, campaign results, and key metrics to stakeholders and leadership

Qualifications:

3+ years of experience in Audience Development, Retention Marketing, or Direct-to-Consumer roles

Experience working within Email Service platforms such as Sailthru, Campaign Monitor, or Mailchimp

Knowledge of Content Strategy and Production best practices

Ability to analyze data across multiple platforms and use findings to guide strategy and testing

Strong communication and presentation skills

Collaborative mindset with experience working across cross-functional teams

Desired Skills:

Experience in a Publisher or Lifestyle Product environment

Design proficiency and familiarity with HTML, CSS, and Code implementation

Experience with Data Analytics tools such as Adobe Analytics or DOMO

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