Social Media Manager

POSITION SUMMARY
The

Social Media Manager

leads the U.S. retail brand social channels for Bass Pro Shops and Cabela’s. The primary responsibility is to develop and own organic and always‑on content calendars across social channels and in support of business goals. This position partners closely with the content development team and community management team to produce and source content with the goal of engaging and growing one of the largest, most passionate, and most loyal fan bases in the industry.

We’re seeking a highly engaged and creative social media professional with a proven track record building business‑driving brand stories on social. The successful candidate has a passion for connecting people to nature and our mission to inspire everyone to enjoy, love, and conserve the great outdoors.

ESSENTIAL FUNCTIONS
Lead

Own and manage the Bass Pro Shops and Cabela’s U.S. retail brand social channels.

Lead development and stewardship of organic and always‑on social content and conversations to drive product awareness along with brand affinity and advocacy in support of business goals.

Collaborate

Develop and manage social content calendars in conjunction with key cross‑functional stakeholders (brand marketing team, communications, merchants) and manage projects to success.

Partner with content development team and community management team to produce and source content.

Partner with e‑commerce team to support paid social media campaign efforts, including planning, implementing, and measuring market experiments and conversion tests.

Optimize

Optimize social content according to modern best practices, trends, and advancements.

ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS
Preferred Degree

: Bachelor’s degree from an accredited four‑year college or university, or equivalent experience.

Experience

: Minimum 5 years in Advertising, marketing, social media, PR, journalism, or other substantially similar fields. Agency Experience preferred.

KNOWLEDGE, SKILLS, AND ABILITY

Demonstrates a deep operational understanding of social media outlets and trends, including experience with implementing them for fast‑moving and diverse companies.

Demonstrates a thorough grasp of digital advertising tactics and implementation.

Strong storyteller with the ability to craft compelling narratives leveraging written and visual mediums (photo, video, digital, design).

Comfort working in a fast‑paced environment where flexibility, creativity, and collaboration are keys to success.

Ability to manage projects, be organized, and set clear priorities.

Previous experience working within Sprinklr preferred.

Passion for hunting or fishing a plus

Travel Requirements

: 10%

Full Time Benefits Summary
Enjoy discounts on retail merchandise, our restaurants, world‑class resorts and conservation attractions!

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

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