Marketing Technologist

Position Overview
As a Marketing Technologist at Accenture Song, you’ll bridge marketing strategy and technology to modernize federal agency marketing operations. You’ll architect and optimize MarTech ecosystems that drive mission impact—from citizen engagement platforms to recruitment campaigns—while ensuring compliance, security, and operational excellence.

Responsibilities

Platform Strategy & Integration: Design and implement enterprise marketing technology stacks (Salesforce, Adobe Experience Cloud, Oracle) that integrate with federal systems and data sources.

AI-Driven Optimization: Leverage marketing analytics and emerging AI capabilities to deliver data-driven insights, automate workflows, and optimize campaign performance.

Transformation Leadership: Establish MarTech governance frameworks, drive adoption of customer experience technologies, and guide agencies through digital marketing modernization.

Collaborate with cross‑functional teams—including creative, media, data, and federal clients—to evaluate emerging technologies, implement best practices, and ensure marketing operations remain innovative, compliant, and mission‑focused.

Qualifications

Bachelor’s degree required.

5+ years of hands‑on experience with enterprise marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud/Pardot, Oracle Eloqua/Responsys).

5+ years in digital marketing strategy, content marketing, or customer experience design.

3+ years collaborating with media planning, creative production, and cross‑functional delivery teams.

Experience with retail/eCommerce marketing.

Platform Expertise: Deep knowledge of marketing automation, campaign management, and CX platform capabilities.

System Architecture: Understanding of API integrations, data flows, and how MarTech platforms connect with CRM, analytics, and content management systems.

Marketing Analytics: Proven ability to translate data and insights into strategic recommendations and campaign optimizations.

AI & Emerging Tech: Familiarity with AI‑powered marketing tools (predictive analytics, personalization engines, generative content).

Bonus Points

Federal/Public Sector Experience: Understanding of federal procurement, compliance requirements (FISMA, FedRAMP), or public sector marketing challenges.

Clearance: Active security clearance or ability to obtain one.

Certifications: Salesforce, Adobe, or other MarTech platform certifications.

Emerging Technology Evaluation: Experience piloting, testing, and implementing new MarTech solutions (e.g., CDP platforms, marketing data lakes, AI assistants).

Change Management: Experience driving user adoption, training programs, or organizational change in large enterprises.

Compensation
Pay range: $82,900—$184,500 USD in California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland.

Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an affirmative action employer for veterans and individuals with disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women.

Accommodation
Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

Employment Eligibility
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. The Company will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

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