To articulate and differentiate the company's value in a competitive market, the full-time remote Director of Marketing will manage sales enablement, product positioning, and demand generation efforts while collaborating closely with Sales, Product, and Customer Success teams.
Key responsibilities
Equip the sales team with pitch materials, demo narratives, and messaging frameworks to enhance product demonstration and closing rates
Own product positioning and messaging to clearly differentiate from competitors, focusing on driving adoption and expansion within the existing customer base
Generate high-quality leads through multi-channel campaigns and build a multimedia content library that showcases the company's value
Required qualifications
Proven B2B marketing experience with 10+ years in SaaS or technology
Exceptional writing and storytelling skills with the ability to craft compelling narratives
Strong product-marketing instincts and hands-on experience in demand generation and enablement
Fluency in marketing funnels and metrics, with strong analytical skills to inform decisions
Experience managing agencies and external partners in a resource-constrained environment
Director of Marketing
Virtual Vocations Inc · New York, NY, USA ·
- Job type:
- Full Time