Brand Manager

Brand Manager

KISS is seeking a strategic, commercially minded Brand Manager to lead planning and go-to-market execution for the nail portfolio. This role sits at the intersection of product, marketing, and retail

translating consumer insights and brand strategy into campaigns, channel plans, and product narratives that drive growth across mass, drug, e-commerce, and specialty channels. The ideal candidate combines analytical rigor with creative instinct: equally at home reading a retailer sell-in deck and a digital marketing brief, with a clear understanding of how to build brands in a digital-first, influencer-driven beauty landscape

including paid social, content strategy, platform execution, and performance analytics.
Responsibilities:

Category Strategy & Brand Planning
Own the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends
Strong commercial acumen: comfortable with sell-in decks, P&L frameworks, and retail performance data
Identify white space opportunities through consumer research, competitive analysis, and trend intelligence
Build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows
Market & Competitive Intelligence
Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance
Track beauty, fashion, and nail trends, influencer activity, and platform behaviors

feeding actionable insights back into planning cycles
Lead consumer insight synthesis in close collaboration with eCommerce, Retail, and Social teams
Product Development
Drive the end-to-end product development process from concept to launch

encompassing ideation, packaging, pricing, positioning, and go-to-market planning
Manage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operations
Digital Marketing
Plan and execute paid digital campaigns in partnership with media and performance teams; define targeting, creative brief, and KPIs
Monitor campaign performance and analytics dashboards across all digital channels; leverage data insights to optimize content, targeting, and spend in real time
Qualifications

Required
610 years of progressive experience in brand management, product marketing, or category strategy

preferably in beauty, fashion, personal care, or consumer goods
Proven track record developing and executing go-to-market strategies across multiple retail channels and digital platforms
Fluency in social-first marketing, influencer-driven brand building, and paid digital campaign management
Exceptional cross-functional collaboration and communication skills
Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred
Direct experience in the fashion, or beauty category
MBA or advanced degree in Business, Marketing, or a related field
Familiarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamics
Background in digital programs, influencer campaign planning, or creator partnerships
Experience with e-commerce content strategy, PDP optimization, or DTC brand building
Korean language proficiency (required for internal alignment)
Benefits

Premium Medical Insurance Coverage
401(k) Savings Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Additional Workplace Offerings (subject to change or eligibility.)
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks
The anticipated compensation range is 69,000.00 - 137,000.00 USD Annual. Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the "Company") is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.