Senior Program Marketing Manager

Description

The DGSOM Senior Program Marketing Manager serves as the

primary marketing liaison and relationship-builder for key stakeholders across

the David Geffen School of Medicine, UCLA Health Marketing &

Communications, and affiliated academic, research, clinical, and administrative

programs. The Manager provides strategic marketing leadership, planning,

collaboration, and execution to ensure DGSOM priorities are effectively

represented within enterprise-wide UCLA Health marketing and communications

strategies and initiatives.

The Manager is also responsible for providing strategic

counsel and spearheading the planning, development and execution of marketing

plans for both internal and external audiences that effectively position and

promote the UCLA Health/DGSOM brand regionally, nationally, and

internationally. The position requires close collaboration and coordination

with Marketing and Communications Department colleagues, Dean's Office

leadership, faculty, departments, institutes, centers, and external partners to

ensure alignment with institutional priorities, enterprise brand alignment, and

strategic objectives.

They will also use advanced marketing concepts to create,

develop, implement and manage comprehensive marketing strategies and plans.

Projects and/or programs are typically complex and require a high degree of

technical marketing expertise and judgment in selecting methods, techniques and

evaluation criteria for obtaining results.

Annual Salary Range: $95,400.00 - $208,300.00

Qualifications

All Required:

Bachelor's Degree in a work-related discipline/field and/or equivalent combination of education and experience.

5-10 Years of Marketing or relevant experience.

Advanced knowledge of marketing strategy development, brand management, and integrated marketing communications principles.

Advanced ability to develop and execute comprehensive marketing plans supporting academic medicine, research, education, and institutional priorities.

Exceptional written, verbal, presentation, and interpersonal communication skills with the ability to tailor messaging to diverse audiences.

Demonstrated ability to build relationships and influence stakeholders across a highly matrixed and decentralized organization.

Advanced project management skills with the ability to manage multiple complex initiatives simultaneously and meet competing deadlines.

Ability to develop executive-level presentations, reports, and strategic recommendations using data and analytics.

Knowledge of omnichannel marketing strategies across paid, earned, owned, and shared media platforms.

Ability to translate organizational goals and business objectives into actionable marketing strategies and tactical plans.

Experience managing external agencies, vendors, and creative partners to deliver high-quality marketing programs.

Strong analytical skills with the ability to evaluate campaign performance, interpret data, identify trends, and recommend optimizations.

Demonstrated political acumen and ability to navigate complex academic, healthcare, and institutional environments.

Skill in mentoring, coaching, and providing guidance to less experienced staff and project team members.

Experience supporting marketing initiatives within an academic medical center, research institution, higher education environment, or nationally recognized healthcare organization

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