Marketing Producer

Raka is looking for a contributing member of our Strategy and Content team with strong experience in HubSpot. At Raka, our marketing strategists lead online marketing strategy for our clients. As a marketing producer, you’ll help execute their plans by building, managing, and optimizing campaigns directly within HubSpot. You’ll play a key role in bringing strategy to life through marketing automation, CRM management, and performance tracking, while also supporting content creation that fuels these efforts.

Our marketing producers generally contribute in four areas. The first and primary focus is managing and executing work within HubSpot. This includes building emails, workflows, landing pages, lists, and campaigns, as well as maintaining CRM data and ensuring best practices are followed. The second is writing copy and supporting content development to power inbound campaigns. The third is providing SEO, AEO, and GEO support to ensure content is optimized for search, performance, and AI visibility. The fourth is contributing to reporting and analysis efforts, primarily through HubSpot data and dashboards. You may be a good fit for all of these areas, or bring particular strength in HubSpot execution with supporting skills in the others.

Good candidates for this position have at least two years of experience in online marketing, with hands‑on experience using HubSpot. You have a positive attitude, a willingness to take direction, and enjoy working as part of a team. You are eager to deepen your skills in marketing automation, CRM management, and campaign execution. This may be a good fit for you if you learn quickly, take ownership of your work, and enjoy connecting the dots between strategy and execution.

People who have success in this role are not only strong writers, but also understand how content functions within a larger inbound marketing system. You know how to research a new topic, but more importantly, you know how to operationalize that content within HubSpot, turning it into emails, workflows, and campaigns that drive results.

Please include links to your writing samples, or upload them as attachments.

Desirable skills

Hands‑on experience building and managing assets in HubSpot (emails, workflows, landing pages, lists, campaigns)

Understanding of marketing automation and lead nurturing best practices within HubSpot

Ability to write and edit blog posts and other content that support inbound campaigns and publish them within HubSpot

Knowledge of social media for business and its connection to broader campaign efforts

Capability to create and manage an editorial calendar that aligns with campaign execution

Understanding of the importance of SEO, AEO, and GEO and experience performing ongoing optimization

Ability to pull and interpret data from HubSpot for reporting and performance insights

Familiarity with content management systems such as HubSpot, WordPress, and Squarespace

Ability to set realistic deadlines, hit them, and communicate proactively if timelines shift

Experience or interest in video marketing

Initiative to expand knowledge and eagerness to learn

Desirable certifications/life experience

HubSpot Marketing Software Certification

HubSpot Inbound Marketing Certification

Google Analytics and/or AdWords Certification

Has a blog or has written for one regularly

Uses social media regularly

Has worked for an agency, or on the client side as a marketing specialist, or is the person in marketing who figured out inbound first and is now ready to do it full‑time

Has organized an event, fundraiser, company, or other effort that requires working with people and figuring out stuff yourself

Has failed at something and now understands why

This is a full‑time position with lots of perks

Flexible schedules, so you can choose the hours and environment that suits you best each day.

Flexible time off, so you can take time off when you need it.

Company‑sponsored medical, dental, vision, and disability insurance.

401(k) options, parental leave, and other important things adults like.

Environment to learn, collaborate, and grow.

Stocked kitchen to keep you fueled all day or night long.

Cornhole, a pool table, and beer—these are a few of our favorite things.

Learn more about Raka's incredible benefits on our website.

This is a full‑time position based out of our office in Portsmouth, New Hampshire with remote work permitted.

View Raka’s employment compliance information here.

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