Senior Account Executive, Digital

SENIOR ACCOUNT EXECUTIVE, DIGITAL
RALLY is seeking a Senior Account Executive, Digital to play a leading role in the strategy and execution of digital‑first advocacy and communications campaigns across multiple client accounts. In this role, you will partner closely with account leads, creatives, and clients to translate campaign objectives into effective digital strategies and execution across social, email, web, and paid channels.

As a Senior Account Executive, you will be responsible for owning digital workstreams day to day, anticipating client and team needs, and ensuring high‑quality delivery across accounts. You will lead portions of digital strategy development, manage execution and optimisation, mentor junior staff, and serve as a primary point of contact for clients on digital initiatives. This role requires comfort operating independently, managing multiple priorities, and contributing proactively to both client success and the growth of the digital practice.

RESPONSIBILITIES
As a Senior Account Executive, Digital, you will own and lead digital workstreams across multiple client accounts, bringing strong strategic instincts, executional rigor, and sound judgement to complex advocacy campaigns. You will be expected to operate independently, anticipate needs, and ensure high‑quality delivery across channels.

Digital Strategy & Execution Leadership

Lead day‑to‑day digital work across multiple client accounts, owning execution across social, email, web, and paid digital channels

Translate campaign goals into clear digital strategies and tactical plans that drive awareness, engagement, persuasion, and action

Oversee execution and optimisation of organic and paid digital campaigns, ensuring strong performance, technical accuracy, and alignment with platform best practices

Write and review high‑quality digital content, including action‑driven emails, paid and organic social copy, landing page copy and CTAs, and campaign messaging

Develop and manage content calendars across platforms, ensuring alignment with messaging, audience strategy, and timelines

Performance, Analytics & Optimisation

Own digital performance tracking and reporting across platforms such as Meta, Google (Analytics, Ads, YouTube), LinkedIn, TikTok, and email/CRM tools

Analyse campaign results and translate data into clear insights and recommendations for optimisation

Identify underperformance early and take corrective action, adjusting strategy, creative, targeting, or spend as needed

Client Leadership & Cross‑Functional Collaboration

Serve as a primary point of contact for clients on digital workstreams, providing proactive updates on timelines, deliverables, performance, and next steps

Anticipate client and internal team needs, raising risks or opportunities early and proposing solutions

Collaborate closely with strategy, creative, earned media, and paid specialists to ensure integrated, cohesive campaign execution

Coordinate and manage external vendors and partners, including freelance creatives, developers, and media vendors

Team Leadership & Mentorship

Mentor and support junior digital staff (including Digital Account Executives), providing guidance, feedback, and quality control

Review work to ensure accuracy, effectiveness, and alignment with campaign goals and RALLY standards

Contribute to improving internal workflows, templates, and best practices that strengthen digital execution across the firm

Business Development & Practice Growth

Contribute meaningfully to new business efforts, including digital strategy development, proposal writing, and scope definition

Support pitch meetings and client presentations as a digital subject‑matter contributor

Stay current on digital trends, platform updates, and emerging tools, applying relevant insights to client work

Help strengthen RALLY’s digital practice through collaboration, knowledge‑sharing, and continuous improvement

QUALIFICATIONS

5–7 years of experience in digital communications, marketing, or advocacy, ideally within an agency, campaign, nonprofit, or mission‑driven organization

Demonstrated experience leading digital workstreams or accounts, including managing timelines, deliverables, and performance

Strong command of full‑funnel digital strategy, including audience targeting, engagement, acquisition, persuasion, and mobilisation

Hands‑on experience managing organic and paid digital campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and email/CRM systems

Proven ability to interpret analytics and performance data and turn insights into clear, actionable recommendations

Excellent writing and editing skills, with experience crafting high‑performing digital copy across channels

Comfortable serving as a client‑facing lead, including presenting performance updates and strategic recommendations

Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines

Experience mentoring or guiding junior staff and contributing to team development

High emotional intelligence, sound judgement, and the ability to operate independently with accountability

Alignment with RALLY’s mission and a demonstrated commitment to advocacy, equity, and social impact

NICE TO HAVE

Experience working on issue advocacy, political, or public affairs campaigns

Exposure to paid media planning, budget management, or ad operations (even if not a specialist)

Familiarity with influencer, creator, or partnership‑based digital strategies

Experience supporting website updates or content management systems (e.g., WordPress)

Comfort contributing to digital strategy frameworks or playbooks

Experience helping teams improve digital workflows, QA processes, or performance standards

BENEFITS AND PERKS

Competitive salary

Flexible time off policy for salaried employees

Two months each year of remote work flexibility (July and December)

Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day

One week of paid time off between Christmas and New Year’s Day

One‑month paid sabbatical after seven years at RALLY

401(k) plan

Generous health, dental, and vision benefits

Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on‑site two days per week to foster collaboration and connection, with flexibility on other days.

The salary range for this position is $71,000–$81,000, with opportunities for growth and advancement based on performance and contributions to the team’s success.

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