Paid Social Media Manager

Recruitics Talent Intelligence and Acquisition Platform unites data, AI, and automation that make modern hiring possible — helping Enterprise organizations predict what’s coming next, attract the right talent, and convert talent anywhere.

We’re big believers in teamwork, curiosity, and doing work that actually makes an impact. If you love solving problems, thinking creatively, and helping companies build amazing teams, you’re going to love it here.

OVERVIEW
The Paid Social Media Manager role is a key function responsible for the oversight, growth, and delivery of digital media buys. These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display, digital-out-of-home (DOOH), digital audio or connected TV) and Paid Search. This individual must be fluent in campaign management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for communicating these results to our internal partners and clients.

RESPONSIBILITIES
Campaign Setup

Work in platform to configure campaigns - set up budgets, targeting, creative, and run dates

Validate budgets against allocated POs

Partner with ad ops to install and configure pixels to track events and create remarketing audiences.

Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals

Deliver a seamless client onboarding experience for new accounts

Write ad copy as needed to align with platform specifications and best practices

Campaign Optimization

Monitor ongoing performance to identify areas of opportunity

Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.

Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately.

Communicate with internal teammates to ensure ongoing campaign performance and updates are understood.

Campaign Reporting

Empower the Client Management Teams with updates and performance details

Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media

Demonstrate media expertise in how data is understood and information synthesized to articulate a data story

Communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients.

Drive standards into delivery and the team

Establish and document key information about accounts and setups and ensure information is accurate and updated as needed.

Establish and deliver against agreed-upon procedures to enable scale

Monitor queue of work to ensure SLAs are met on assigned accounts.

REQUIREMENTS
Key Skills

Ability to leverage AI for efficiency improvements or client experience enhancements.

Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn

Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, TikTok etc.)

Knowledge and use of collaboration tools like JIRA, Confluence, etc.

Education and Experience

3-5 years of experience in Marketing roles

2+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads, etc.

Bachelor’s degree in Business, Communications, or Marketing

Soft Skills

Thirst for knowledge and openness to learn.

Process driven and scale oriented.

Skilled oral and written communicator with the ability to work with distributed teams to drive results.

Preferred Qualifications

Familiarity with recruitment marketing and/or talent attraction is a huge plus.

Extremely detail-oriented and able to manage multiple projects concurrently.

Values building and growing relationships. Skilled at teaching and growing teammates.

WHY JOIN US?
At Recruitics, you’ll have the opportunity to take full ownership of design within a cutting‑edge team focused on leveraging AI and data to transform the recruitment marketing landscape. You’ll be joining a creative and collaborative environment where your work will directly impact our clients’ success and you will have opportunities for career growth, professional development, and continuous learning.

WHAT WE OFFER

Competitive salaries with growth incentives

Comprehensive health, dental, and vision insurance

#AnywhereAugust - We support remote work experiences to expand perspectives and personal growth

15 Vacation Days, 5 Flex Days, 5 Sick Days, and remote work options year‑round

Fully paid parental leave for both parents

Summer Fridays from Memorial Day to Labor Day

Winter Recess between Christmas and New Years

Commuter and Parking Benefits through Wage Works

Eligible to contribute to your 401(K) Retirement Plan after six (6) months of employment.

Employee Assistance Programs to support your day to day

LOCATION
Hybrid in our Lafayette, CA office

COMPENSATION

Base Salary: $70,000 - $90,000 (commensurate with experience)

EQUAL OPPORTUNITY AND ACCESSIBLE WORKPLACE
Recruitics is an equal‑opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.

We are committed to creating an inclusive and accessible process for all individuals. If you require any accommodations during the application or interview process due to a disability, please let us know. We will work with you to ensure your needs are met in a timely and respectful manner.

Applicants must be at least 18 years old to apply.

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