Field Marketing Manager - Urology

Field Marketing Manager - Urology
Work mode: Field Based Onsite Location(s): Boston, MA, US, 02101 Additional Location(s): US-MA-Worcester; US-MA-Western/Springfield; US-NH-Southern Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing whatever your ambitions.

About the role
Boston Scientific's Field Marketing Manager is responsible for accelerating the adoption of key products in the region/geography assigned through market development, driving patient awareness and education, and enabling patient access. This position also works with key customers to position BSC as "the partner of choice" in the therapeutic categories assigned through the delivery of localized marketing programs. This candidate will work closely with Territory and Regional Executives to execute marketing tactics to increase the number of patients treated with BSC therapies.

Responsibilities

Increase referring physician and patient awareness of disease states and treatment options

Identify unique local market opportunities to increase therapy and product awareness, including PR, patient advocacy, or hospital marketing partnerships

Conduct patient education seminars and community outreach programs

Evaluate and implement co-marketing programs (using approved guidelines)

Make patient advocates available (in-person and cloud visits); also, identify suitable patient advocates as needed

Conduct in-office patient education tutorials

Develop and implement targeted patient outreach initiatives

Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians

Enable patient access to the right implanter

Address local market issues that limit patient access to trained implanters

Ensure patients have a way to access the right implanters

Recommend best practices to implanters that enable improved efficiency and patient care

Share with customers best practices that allow for improved practice efficiency and patient flow

Increase awareness and acceptance of BSC Practice Management resources

Share non-clinical literature of interest to prosthetic urologists

Identify other areas where BSC should develop and share best practices that improve efficiency

Partner closely with territory managers and region managers in the assigned geographies

Clinical case/OR support - minimal

Required Qualifications

BA or BS degree

5 years' experience in sales, account management, advertising/marketing or promotions required

Proficiency with Microsoft Office Programs (Excel)

Experience with sales and marketing databases is a plus

Excellent verbal communication skills

Must have demonstrated business partnering skills

Ability to build/create immediate rapport

Must be detail-oriented and proven ability to be organized

Creative outside-the-box thinker, persistent, and analytical

Self-driven and able to work independently75% travel required

Preferred Qualifications

Pharma sales and medical device experience preferred

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