Senior Associate, External Communications

This is a Boston-based hybrid role. You are required to be onsite Monday through Thursday in our Boston, MA headquarters. Friday is WFH.

Wayfair is seeking a passionate storyteller to join its Corporate Communications team. This role is an exciting opportunity to tell the compelling, behind-the-scenes stories of this multi-billion dollar retail company. This person will support earned media opportunities, develop and create content for media, social media and owned channels, and will work cross-functionally with key stakeholders.

A successful candidate will be an energetic and highly-motivated communications professional who thrives in a fast-paced environment and can balance concurrent projects under tight deadlines. Candidates should be inherently curious and self-driven with a passion for corporate storytelling and an ability to bring the people, teams and initiatives that make a company tick to life. The role will report into the Manager of External Communications and is based at the company’s headquarters in Boston.

What You’ll Do

Assist in creating press briefing materials and staff media interviews with Wayfair spokespeople

Assist in managing media inbounds and maintain relationships with key reporters

Manage media lists within media database software

Research, write, and develop new and existing stories for corporate blogs

Monitor media for coverage on key campaigns and crisesOwn and maintain key corporate social media channels including LinkedIn and Instagram

Develop and maintain editorial calendar to ensure consistent social media and editorial content

Work cross-functionally to coordinate campaigns and storytelling moments

Create digital graphics for social media, digital signage and blog posts

Analyze and report on data across corporate channels including social media, corporate blog and website

What You’ll Need

Bachelor’s degree with minimum 3-5 years of experience in corporate communications or public relations, either in-house or at an agency.

Positive, people-oriented, and energetic attitude

Experience with analytics and measurement for both social and traditional media

Working knowledge of a CMS platform

Working knowledge of design in the Adobe Creative Suite and Canva

Working knowledge of GenAI platforms like Gemini and ChatGPT

Exceptional written and verbal communication skills

Strong attention to detail; carefully and consistently proofs own work

Superior organizational skills and proven ability to quickly learn and understand complex topics

Proven ability to handle multiple projects simultaneously, with an eye for prioritization

Strong quantitative skills, comfortable navigating a data-driven business environment

Critical thinker who is flexible and open to change and new information

Interest and experience in developing content and managing social media and corporate channels

Equal Opportunity Employment
We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, age, disability, veteran status or any other basis prohibited by law.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

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