Demand Gen Analytics Lead: Audience & Measurement

Dormont Manufacturing Co in Atlanta seeks a Manager of Demand Generation Analytics to lead audience-driven media strategies and manage a team of analysts. The role involves building and evaluating audience performance, ensuring alignment with brand KPIs.
The ideal candidate should have strong SQL skills, experience in media measurement, and a firm understanding of consumer behavior. They will engage cross-functional partners and ensure media strategies yield measurable outcomes.
This position requires up to 15% domestic travel.

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