Media Planner

Media Planner

The Media Planner serves as the day-to-day steward of media planning and execution for an assigned brand. This role is responsible for supporting the development of media strategies, managing campaign execution, and ensuring accurate delivery across channels, while building a strong understanding of the client's business and target audiences.
The Planner will contribute to media recommendations and help translate client objectives into effective, insight-driven digital media plans, working closely with the Supervisor and cross-functional teams.
Media Planning & Strategy Support
Assist in the development of digital media plans, channel strategies, and tactical recommendations
Contribute to audience development, including identifying priority segments and supporting more targeted approaches
Apply foundational media concepts (reach, frequency, audience delivery) to planning recommendations
Channel & Campaign Management
Support planning and execution across digital and high-impact channels (e.g., online video, CTV, display, paid social, linear)
Maintain accurate flowcharts, budgets, and media authorizations
Track pacing and delivery to ensure campaigns are running according to plan
Execution Oversight & Optimization
Work closely with activation teams to ensure accurate implementation of media plans working closely with the Ad Operations team
Monitor campaign performance and flag delivery or pacing issues
Assist in identifying optimization opportunities based on performance data
Research & Insights
Gather and analyze research (MRI, ComScore, etc.) to support data-driven media recommendations
Help synthesize findings into clear insights for internal teams and client updates
Build foundational understanding of how media contributes to broader business goals (e.g., awareness, visibility)
Client & Partner Collaboration
Support the development of client-ready materials, including plan rationales, updates, and campaign summaries
Maintain strong working relationships with internal teams and media partners
Participate in internal and client meetings, contributing to discussions as appropriate
Team Support & Organization
Help manage timelines, deliverables, and priorities across campaigns
Support Supervisor and Director in coordinating across planning, activation, and analytics teams
Demonstrate strong attention to detail and ability to manage multiple workstreams
Qualifications
Bachelor's degree (BA/BS)
12 years of media planning experience
Strong understanding of digital media fundamentals (reach, frequency, audience targeting basics)
Familiarity with media tools (e.g., MediaTools/Prisma, MRI, ComScore, or similar platforms)
Proficiency in Excel and strong attention to detail
Strong communication skills and ability to contribute to presentations
Highly organized, collaborative, and solution-oriented
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $60,800.00 - USD $84,000.00/Annually.