Director, Public Relations

At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 27,000 associates who work at Five Below and they’ll tell you there’s no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in.

It’s all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!

Position Summary
The Director of Public Relations will lead the development and execution of Five Below’s external communications strategy to drive brand awareness, strengthen reputation, and support business growth. This roleis responsible forshaping the company’s narrative across media,influencers, and cultural moments, ensuring Five Belowremainsrelevant and top-of-mind for its core audience and driving earned media impressions with our PR strategy.

Strategic Leadership

Develop and execute a comprehensive PR strategy aligned with brand, marketing, and business objectives

Own brand storytelling and messaging across all external channels

Identify opportunities to position Five Below as a leader in value retail and youth culture

Media Relations

Build and maintain strong relationships with national, regional, and trade media

Lead proactive and reactive media outreach, including press releases, pitches, and interviews

Manage media inquiries and act as a key spokesperson when needed

Brand & Campaign PR

Partner with marketing, merchandising, and social teams to amplify product launches, seasonal campaigns, and store openings

Create buzz-worthy moments that resonate with Gen Z and teen audiences

Oversee influencer and creator PR strategies in collaboration with social teams

Crisis & Reputation Management

Develop and maintain crisis communication plans

Provide guidance and messaging for sensitive or high-risk situations

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