Sr Mgr Seasons Marketing Activation

Sr Mgr Seasons Marketing Activation

The seasons activation lead will have primary responsibility for crafting seasonal big idea platforms and seasonal activation (i.e., partnering w/brand teams, omni readiness, in-store readiness, away-from-home). Responsibilities include:
Breakthrough Big Idea Platforms: Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in?store POS, and away?from?home efforts to drive distinctiveness and consumer excitement during key seasonal moments
Integrated Activation Ecosystems: Convert seasonal platforms into cohesive, best?in?class activation plans across paid, earned, shared, and owned (social, POS)

ensuring seamless execution and consistent consumer impact at every touchpoint
Investment Profile: Steward the seasonal investment strategy with consumer connections

setting clear funding priorities and balance across PESO model
Scalable Toolkits: Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats
Continuous Improvement: Establish performance measurement, test?and?learn pilots, and post?season readouts to refine big idea platforms and activation year over year
Additional responsibilities include being a self-starter with high degree of personal initiative and ability to manage people and lead cross-functional teams.
Qualifications include:
Consumer Centricity: Deep knowledge of seasonal consumer behavior and cultural moments, with the ability to identify insights that can be translated into breakthrough, ownable seasonal "big ideas."
Media: Understanding of PESO ecosystem, including how media, digital commerce, in?store POS, and away?from?home activations work together to drive impact
Analytics: Acumen to assess activation performance, leveraging KPIs, test?and?learn pilots, and post?season readouts to inform future investment and optimization
Retail: Working knowledge of retail, ecommerce, and retail dynamics, including POS best practices, retailer needs, and how consumers convert across omni journeys
Education and experience: Bachelor's Degree required, MBA or equivalent marketplace experience preferred. 7+ years experience in marketing, media activation, and/or creative.