Senior Marketing Manager

Marketing Strategy Leader For Small Business Banking

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel atall from Day One.
Develops and leads the marketing strategy for small business banking advertising to deliver customer-centric, multi-channel marketing programs that drive growth, engagement, and business outcomes. Defines and sets creative direction across a portfolio of products, leading the development and execution of marketing and creative strategies from concept through delivery. Uses segment-specific marketing strategies and media in collaboration with agencies, product, sales, and technical teams to launch and scale marketing programs. Identifies and communicates key performance indicators to ensure strategies drive positive return on investment and are continuously optimized. Influences senior stakeholders and partners to align on strategic direction and achieve enterprise priorities. Adapts plans and priorities to address agility, resource, and operational considerations while ensuring all marketing efforts comply with applicable laws, regulations, and bank policies. This role operates as an individual contributor without direct reports.
Key Responsibilities
Define and drive creative marketing strategies across multiple products and initiatives, synthesizing business objectives, customer insights, market research, and performance data into integrated, data-driven approaches using traditional and AI methods.
Lead development of advertising and marketing assets across channels, serving as the point of contact for internal partners and external agencies.
Provide senior creative leadership across initiatives, setting standards for quality, messaging, and execution, and approving final creative to ensure alignment with brand and strategy.
Manage a portfolio of concurrent campaigns, balancing priorities, timelines, complexity, and risk to ensure on-time, on-brand delivery.
Provide input into creative budget planning; manage assigned budgets and make tradeoffs to maximize impact and efficiency.
Influence senior leaders and cross-functional partners to align marketing strategy, creative direction, and prioritization decisions.
Stay current on marketing trends, creative best practices, and emerging technologies relevant to small business audiences.
Leadership & Judgment
Operate with significant autonomy, setting priorities that align to business and marketing objectives
Lead through ambiguity, defining direction for complex, undefined problems
Exercise strong business judgment to influence outcomes at a strategic level
Anticipate risks and proactively shape solutions across initiatives
Recognized as a leader in creative marketing and a trusted advisor to senior stakeholders
Preferred Skills / Experience
Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
Experience using AI tools alongside traditional tools for creative, copy, strategy, imagery, and research is a plus.
Basic Qualifications - Bachelor's degree, or equivalent work experience - 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Location Expectations
This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $139,230.00 - $163,800.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.