Director, Content Strategy & Organic Marketing

Director, Content Strategy & Organic Marketing

Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators, and players worldwide. We're looking for a Director, Content Strategy & Organic Marketing to lead our content function at a moment when the way people discover and consume information is fundamentally changing. This is a role for a content leader who thinks in systems as much as in stories. You'll be responsible for building and running the team, processes, and infrastructure that turn content strategy into published work that drives organic growth

across Unity's core game development and creator tools, and our expanding consumer and prosumer market. You'll partner closely with our AI SEO specialist, who owns keyword research and LLM optimization strategy, and with peers across Product Marketing, Integrated Marketing, Comms, and Brand Studio. Your job is to take that strategy and build the operation that executes on it: with quality, at scale, and with clear accountability for results. This is a director-level role leading a team, reporting into the Sr. Director, GTM Marketing. You'll have real scope to define how this function works, and real accountability for the results it delivers.
What you'll be doing
Build and lead a high-output content team spanning writers, editors, and content ops

setting direction, workflows, and quality standards
Define content strategies for integrated marketing and demand generation campaigns in close partnership with Product Marketing and Integrated Marketing
Partner with our AI SEO specialist to translate keyword research and LLM optimization signals into a prioritized content roadmap and production plan
Own the content production infrastructure: editorial calendars, briefing systems, review workflows, publishing pipelines, and QA standards that scale output without sacrificing quality
Explore and implement AI tools and automation workflows (Claude Cowork, Jasper) to increase throughput while maintaining brand voice and accuracy
Oversee production of high-quality content across formats

articles, ebooks, videos, webinars, social posts, and marketing collateral

in service of company goals
Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns and ensure consistency across channels
Partner with customers, and industry professionals to create authentic content that highlights Unity's features, industry use cases, ads and monetization offerings, and community engagement
Serve as a trusted partner and advisor to leadership across Unity's Ads, Game Development, Industry and AI businesses
Utilize data analytics to inform content strategy, monitor performance, and optimize engagement across platforms

providing regular reporting and insights to senior leadership
What we're looking for
At least seven (7) years of experience in content marketing, with at least three (3) years in the gaming industry or a closely adjacent developer tools or prosumer SaaS environment
Demonstrated experience building content programs at scale

not just campaigns, but repeatable systems and infrastructure in B2B and B2C
Strong understanding of demand generation and integrated marketing, with experience creating content strategy that supports pipeline goals and executes across formats
Fluency in AI SEO and LLM optimization

enough to be a strong partner to our SEO specialist and make informed editorial decisions based on their guidance
Working knowledge of SEO fundamentals: content hierarchy, internal linking, and how content structure affects discoverability
Hands-on experience with AI-assisted content workflows

you've used automation tools and AI writing systems, and know how to apply them thoughtfully at scale
A history of leading and developing multi-disciplinary content teams

writers, editors, strategists, and ops-focused roles
Strong analytical instincts

you set measurable goals, track performance, and use data to make decisions about what to build next
Excellent writing, editing, and storytelling skills, with a portfolio that demonstrates content depth and strategic range
Proficiency in content management systems, SEO tools, and analytics platforms
Additional information
Relocation support is not available for this position
Work visa/immigration sponsorship is not available for this position
$198,000.00 - $297,000.00
This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.
Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity
Unity [NYSE: U] is the world's leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D

closing the gap between ideas and reality. For more information, please visit www.unity.com.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.