Public Relations Specialist

At Hello Mainland, PR Specialists are expected to create wins. This is not a passive role for someone who wants to hide behind email. It is a performance-driven position for someone who can find the story, pitch with urgency, handle rejection, and keep pushing until clients earn real media results.

About Hello Mainland
About Mainland (Founded 2008) Mainland is not a traditional agency. We are a growth platform built for brands that need to win, not just show up. Since 2008, we’ve operated at the intersection of content, public relations, and digital, helping companies build momentum through a system we call the Conveyor Belt: create meaningful stories, amplify them through media, and convert that attention into real business outcomes. We work with ambitious brands, especially in franchising, that want more than activity. They want results. That means everything we do is tied to a clear definition of winning, measurable outputs, and consistent execution. We move fast. We expect accountability. And we care deeply about the work. We call it Give a Shit.

Description
PR Specialist

Starting Salary: $52,000 + Multiple bonus incentives (Current Annual Opportunity to earn at more than $25,000)

Location: Chicago, IL — in office

At Hello Mainland, PR Specialists are expected to create wins. This is not a passive role for someone who wants to hide behind email. It is a performance-driven position for someone who can find the story, pitch with urgency, handle rejection, and keep pushing until clients earn real media results.

This role is for someone competitive, outgoing, adaptable, and hungry to improve. You will spend a large portion of your day engaging reporters, editors, producers, and assignment desks by phone and email, developing angles, creating momentum, and turning outreach into interviews and meaningful placements.

If you want a quiet job, this is not it. If you hate rejection, this is not it. If you want a role where effort matters, performance is visible, and wins are earned, this may be a strong fit.

What You’ll Do

Pitch local, regional, trade, and national media on behalf of Hello Mainland clients

Secure interviews and media opportunities that lead to meaningful placements

Build and maintain relationships with reporters, editors, producers, and assignment desks

Develop creative story angles, hooks, and timely opportunities that align with client goals and media demand

Conduct interviews with franchisees, founders, executives, and client stakeholders to uncover strong stories

Support development of media lists, pitch strategy, and outreach plans

Write press releases, profiles, articles, and other written content as assigned

Work closely with account managers and team leads to support broader client strategy

Track outreach, follow-up, and results across assigned accounts

Continuously improve pitching instincts, writing quality, and ability to create momentum for clients

What Success Looks Like

This is a goal-driven role tied to output and results.

A strong PR Specialist at Mainland:

pitches consistently and with urgency

is fearless on the phone

handles rejection without losing momentum

adjusts angles when outreach is not landing

creates steady interview flow for clients

contributes to a real drumbeat of visibility and credibility

shows effort, resilience, and follow-through every day

The people who do best here are the ones who bring grit, energy, and a drive to beat expectations.

What We’re Looking For

Strong written and verbal communication skills

Confidence engaging media by both email and phone

Competitive mindset and willingness to be measured on results

Ability to take feedback, adapt quickly, and keep moving

Strong organization and follow-up habits

Curiosity around what makes something a story

Ability to manage multiple clients and priorities at once

Positive attitude, strong effort, and hunger to learn

Preferred Experience

1–3 years of experience in public relations, media relations, communications, journalism, sales, or a related field

Experience writing press releases, articles, blogs, or other professional content
Understanding of what is and is not a story

Experience creating pitches, developing angles, and securing media opportunities

Existing media relationships or a track record of placements is a plus

Bachelor’s degree in public relations, communications, journalism, marketing, or a related field is a plus

In-Office Requirement

This role is based in Chicago and is an in-office position. Regular in-office presence is required. This is not a hybrid role.

Why This Role Matters

At Mainland, PR is not about sending emails and hoping something lands. It is about finding the real story, pitching with purpose, and creating tangible wins that move a client forward.

This role matters because it helps turn strategy into visibility. The right person will help clients earn attention, credibility, and momentum in the market.

About Hello Mainland

Hello Mainland is a growth agency built to help brands grow through content, public relations, digital strategy, and franchise development marketing. We are a fast-moving team that values accountability, strong communication, and people who give a shit about doing great work.

Salary
$52,000 - $65,000 per year

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