Senior Web Engineer - Growth & Activation, Firefly Board

Web Engineer Position

Our Company
Changing the world through digital experiences is what Adobe is all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, transforming how companies interact with customers across every screen.We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity

We're seeking an outstanding Web Engineer to join Adobe's Firefly Boards team within the Firefly Generative AI organization. You will play a critical role in shaping the activation, onboarding, and core user experience of Firefly Boards, helping creators quickly realize value from their very first session.
As part of a highly collaborative team spanning engineering, design, product, and research, you will build experiences that guide users from discovery to creation, making it effortless to bring content onto the canvas, interact with powerful creative workflows, and take meaningful next steps. Your work will directly influence user activation, engagement, and retention as Firefly Boards scales to become a flagship creative experience within Adobe's AI ecosystem.
You will partner closely with product and design leaders to simplify onboarding flows, reduce friction in creative workflows, surface the platform's most valuable capabilities, and create experiences that help users unlock the full potential of multi-modal AI.
About Firefly Boards

Firefly Boards is Adobe's infinite, collaborative, multi-asset creative canvas designed for ideation, exploration, and content development. Unlike traditional linear creative workflows, Boards brings together images, videos, text, AI-generated content, and creative assets in a shared workspace where ideas can evolve naturally and collaboratively.
Firefly Boards enables creators and teams to organize, generate, remix, iterate, and develop concepts across multiple media types in a single environment. Deeply connected to the Adobe Firefly ecosystem, Boards serves as the central place where creative assets come together, empowering users to move seamlessly from inspiration to execution.
What You'll Impact

Drive user activation by building onboarding and first-use experiences that help creators quickly realize value.
Design and implement workflows that simplify bringing content and assets onto the canvas.
Develop experiences that showcase the platform's most valuable and engaging capabilities.
Build intuitive multi-asset creative workflows spanning images, videos, text, and AI-generated content.
Partner closely with product and design teams to experiment, measure, and optimize user engagement.
Improve performance, scalability, and reliability of a collaborative real-time creative platform.
Contribute to the evolution of Adobe's next-generation AI-powered creative experiences.
Ideal Qualifications

Bachelor's degree or equivalent experience in Computer Science
Significant experience building production web applications, with meaningful ownership of user-facing experiences you've shipped and operated
Proficient in TypeScript and JavaScript, with strong front-end skills: a modern declarative UI framework (React, Lit, Vue), CSS
Track record of building and shipping experiments: A/B tests, feature flags, staged rollouts, and the instrumentation behind them.
Comfortable using engagement and funnel data to drive decisions: instrumenting flows to answer the questions that matter, then acting on what comes back rather than shipping and moving on
Experience building onboarding, activation, or first-use experiences, or comparable work where reducing friction and time-to-value was the goal
Partners closely with product and design to move a metric, not just deliver a spec. History of writing clean, testable code and building components that other engineers extend
Preferred Qualifications

Experience with creative, media, or asset-heavy applications (image, video, multimedia)
Familiarity with agentic or AI-powered workflows, or building user experiences on top of LLMs
Experience with growth or activation work specifically: onboarding funnels, conversion, retention
Experience with real-time collaborative or multiplayer applications
Experience improving performance and perceived performance of a user-facing app
Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $139,000 -- $257,550 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $177,900 - $257,550
In New York, the pay range for this position is $177,900 - $257,550
In Washington, the pay range for this position is $161,700 - $234,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.